Flushed with Success
10 May 2011, News release from Cleveland Biotech Limited
CBIO'S bacteria-based secret to a sweeter smelling loo wins approval
A TOP pub chain has recommended a new bacteria-based product as the secret to a sweeter smelling loo.
Barracuda Group has been trialling the revolutionary Clearinate system, produced by Teesside-based biotechnology firm CBIO, and hailed it a huge success.
Now the company have rolled out the product across many of its pubs and bars across the UK.
Instead of using traditional chemicals to blast smells, blockages and build ups in urinals, CBIO's Clearinate uses a blend of friendly bacteria to breakdown the uric acid found in urine.
Harmless bugs in the biologically active liquid thrive on this organic build up and dissolve it. Once washed away the urinal is left sparkling clean and smelling fresh.
The idea may take some getting used to admit scientists at CBIO, but its germ warfare at its best and produces fantastic results, explains Paul Pringle, buildings manager at Barracuda Group, based in Marlow, Buckinghamshire.
"Everyone has had that experience of finding a lovely old pub but then being put off by the smell from the gents. Often people won't complain to the manager - they just won't go back," says Paul.
"It's the older pubs which tend to have the problem because they have tiles around the urinals and on the floors," he adds.
"Most of our pubs are newer but we trialled Clearinate in a couple of our older pubs with great success and have recommended it to our managers. It's used in about a dozen sites across the UK at the moment. We heard about it from CBIO after using one of the company's biological grease products and finding that very beneficial."
Clearinate comes in a spray form and also a dosing system. Paul explains that Barracuda use a combination of both.
"The spray is particularly useful. The staff just spray it on the tiles at the end of the night. The smells went after about two weeks and never returned. Managers say customers have noticed and commented which is great."
Clearinate is not only effective in stopping smells and blockages but is far cheaper at dealing with these problems.
"If we got a blockage previously we would have to jet the pipes which can be difficult and not always effective," says Paul. "You need to get a contractor in and if you have decorative tiles you have to take them all up and replace them again which is hugely expensive."
"Using Clearinate is far cheaper than this but more importantly it's preventative which impacts on customer satisfaction. We simply don't get the smells now - you can't put a price on that."
Dr Tony Brooke, development director at CBIO, explains how Clearinate also has zero impact on the environment.
"Clearinate combines naturally occurring micro-organisms with cleansers which enhance the cleaning effect. It's more effective, cheaper and also completely biodegradable," he says.
"The usual treatment for smelly toilets is a strong dose of chemicals - which is expensive, bad for environment and doesn't get rid of the problem. Often the harsh synthetic smells can be as bad at those they're masking. The biggest mistake I see is businesses using cleaning products containing strong acids, alkalis or bleach which destroy the good bacteria in microbiological systems and degrade the gel in barrier systems."
Now other forward thinking organisations such as supermarkets and restaurants are following in Barracuda's steps and taking a u-turn - should that be u-bend? - in how they tackle toilet trouble.
"It's not just pubs which have the problem," adds Tony. "Hotels, restaurants, hospitals, schools and public buildings all suffer from the smells and blockages which occur when uric acid and lime scale build up in urinals.
"We have a number of clients in different sectors now and feedback has been extremely impressive."
For further information please email Cleveland Biotech Limited