WRAP expands support package for local authorities
14 June 2005, News release from WRAP (Waste & Resources Action Programme)
With local authorities facing more challenges than ever when it comes to recycling and waste management, visitors to WRAP's (the Waste & Resources Action Programme) stand at the CIWM Annual Conference and Exhibition 2005 will no doubt be glad to hear that there is a new range of guidance, support tools and campaign material available.
The event will mark the launch of a brand new web resource, accessible at www.wrap.org.uk, which draws together existing and brand new tools to give local authorities access to the comprehensive range of dedicated support provided by WRAP.
The development of the new web pages has taken place in response to feedback which identified the benefit of having one simple point of access and an easy-to-navigate format. WRAP Director, Phillip Ward, explains:
"The full spectrum of experience, knowledge and practical support available from WRAP's wide-ranging departments has been brought together in a user-friendly format. Not only is there every kind of tool and information resource available from WRAP, but there are also signposted links to complementary resources."
Along with new research reports, such as Engaging Black and Minority Ethnic Communities in Recycling Activity, the site features a number of toolkit and training resources, including a vehicle procurement checklist, interactive information on WRAP's training courses, and procurement guidance and case studies on buying recycled.
In response to high level of enquiries received from local authorities looking to adopt an Alternate Week Collection (AWC) system, WRAP has also developed a good practice guidance document offering practical advice. The guide covers key issues such as cost, timing, engagement with the public and enforcement and evaluation, and draws heavily from the experience of the 100 or so local authorities who have already implemented such schemes.
With the national recycling campaign for England, Recycle Now, continuing to gather momentum, local authorities can also rest assured that activity planned for the rest of the year will have a strong focus on supporting local and regional activity, with a variety of advertising and promotional events soon to come.
Spearheaded by four times Olympic champion, Sir Matthew Pinsent, the BIG Recycle 2005 (27th June-2nd July) will present a great opportunity for local authorities to promote recycling within their own areas, as will a series of seven new humorous and entertaining radio ads narrated by Eddie Izzard which are aimed at helped local authorities to promote local schemes. These adverts will be available shortly from www.recyclenowpartners.org.uk and cover glass, paper, cans, plastics, home composting, and organics, along with a generic recycling version.
The activities will be backed at a national level with a return to our TV screens of the hugely popular Recycle Now can ad, also narrated by Eddie Izzard, and eye-catching strip ads in national consumer press and home and lifestyle titles.
WRAP's CIWM stand can be found at Preston Green Internal, number PG32. For more information on all of WRAP's programmes www.wrap.org.uk
For further information please email WRAP (Waste & Resources Action Programme)