Case Study: University of Edinburgh
Founded in 1583, the University of Edinburgh is a global leader in higher education and research.
The University spans across six campuses in Edinburgh and hosts over 32,000 students and 12,000 staff members. As a University, they are strongly committed to addressing current global challenges such as poverty, climate change and the growing demand for energy, food and water. They currently divert 85% of their waste from landfill.
Strategy and execution
To encourage students and employees to join the reuse revolution, the University offers a ‘get your first fill free’ promotion, as well as 20p off all Fairtrade hot beverages in a KeepCup.
As the first Scottish University to collaborate with KeepCup, the University of Edinburgh has gone on to sell over 18,900 KeepCups since 2011. The huge success of KeepCup on campus is also indicative of their strong commitment to waste reduction. The sustainability initiative has been adopted across several different faculties and cafes. There has been a great response to the University’s recent introduction of Brew (glass) KeepCups.