Eco-Buy Supplier Of The Year in Wholefoods Market UK

Launched in 2009, Australian company, KeepCup have revolutionised the way consumers drink their takeaway espresso, by introducing the world's first barista standard reusable cup. Two years on, and KeepCup is thriving at home and abroad.

Keeping up with the unanticipated demand, the KeepCup has proved to be a hit in WholeFoods Markets in the US, and now in the UK. Also, to add to KeepCup's list of accolades, is Victoria's prestigious ECO-Buy Green Supplier of the Year award for 2011.

In two years over 850,000 people have adopted the KeepCup and diverted an estimate of over 14000 tonnes of disposable cup waste from landfill year. The brains behind the hugely successful and environmentally friendly product, sister/brother duo, Abigail and Jamie Forsyth, "We are really pleased to have been awarded the ECO-Buy award and have gained Wholefoods as a supplier as they really validate the sustainability considerations we have worked so hard to achieve and maintain."

The KeepCup has been commended for its considered design and sustainable credentials. Whilst sustainability motivates the purchase, it is ease of use and bright fun colours that compel customers to commit to the change from discard to reuse.

KeepCup was a finalist in the City of London's Sustainable City Awards (2010), Premier's Design Awards (2010) and Melbourne Day Awards (2010), as well as being shortlisted for the Australian International Design Awards (2010) and the Red Dot Industrial Design Awards Hamburg (2010). Most recently, KeepCup were the winners of the ECO-Buy Green Supplier of the Year (2011).

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