What does country of origin information signal to consumers?

An important finding from the field of consumer psychology has been that consumers, when evaluating products, do not just base their judgements on factors intrinsic to the product, such as quality, but are also influenced by extrinsic factors such as price and brand reputation. While this may seem obvious, since the 1960s, a rather curious phenomenon under investigation has been the role that the country of origin of a product plays consumers' evaluation and purchasing intentions toward a particular product.

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