'Save The Rain(TM)' Campaigns for widespread usage of rainwater harvesting in the UK

A MAJOR new campaign to make water saving 'second nature' in every UK household and protect Britain's dwindling water resources is being launched under the banner "Save the Rain(TM)".

The campaign's vision is to make Rainwater Harvesting a commonplace option in UK homes - saving precious water resources by capturing millions of gallons of a freely available resource.

Save the Rain aims to engender a greater personal sense of responsibility for water saving measures through an intensive public awareness campaign. The campaign is being launched in association with British Water, and is sponsored by Hydro International, the UK leader in sustainable water management solutions.

'Waterwise welcomes the Save the Rain campaign. Careful and safe use of rainwater can significantly reduce a building's water consumption. With the right legislation and promotion, rainwater reuse can help ensure sustainable resources for the future. Saving water makes good economic sense and has environmental and social benefits too.' says Jacob Tompkins, Director of Waterwise.

Save the Rain is committed to achieving changes in regulations to make Rainwater Harvesting compulsory on all new buildings within three years. Save the Rain will also push for a system of grants to be available for householders to install collection systems.

Through the public awareness campaign, Save the Rain aims to generate growing public support and interest in water saving measures and increase pressure to push rain saving initiatives up the political agenda.

Says Chris Williams, Managing Director of Hydro International: "Hydro has decided to sponsor this campaign because we feel it is time to raise the profile of water saving and the potential of rainwater collection to help manage our water resource challenge which is likely to stay with us for many years to come.

"Water saving is yet to become a matter of personal environmental conscience in the same way as, say, paper and waste recycling, in many homes. If even ten per cent of homes and businesses used Rainwater Harvesting systems there would be a huge decrease in the demand on the UK's water resources. There would also be improvements to the sustainability of urban drainage networks, because these systems would help to hold back rainwater during peak storm events.

"Water availability per person is lower in the UK than for most other comparable European countries and is particularly acute in the South East," says Williams. "The demand for water has been growing by 1% per year for the past 75 years and now every person uses 150L/day on average. 30% of this water is used to flush toilets and a properly installed rainwater collection system could save all this water."

The Save the Rain campaign will provide a central source of information for housebuilders and installers requiring detailed and accurate information about the correct installation of Rainwater Harvesting systems.

For more information or a copy of the Save the Rain booklet visit www.savetherain.info or call 0800 294 0105.

For further information please email Hydro International

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