From waste to resource
According to Wikipedia the phrase "does exactly what it says on the tin" first appeared as a British advertising slogan for woodstain and wood-dye manufacturer Ronseal. Later it became a common idiomatic expression in the English language and means "anything that is as it appears or claims to be without further explanation needed".
Now while it might sound odd to apply this idiomatic phrase to a job title or job description, is it really accurate these days to refer to someone as a waste manager? True, in crude terms the person is managing materials/products that for decades have been treated as waste.
But, as Bob Dylan once coined – "The Times They Are A-Changin'" and it seems that things are not quite what they appear to be anymore. If you have read this far and are now completely lost, let me explain...
Earlier this month, I attended a pre-launch media briefing for a new trade body – the Resource Association. The concept has been bubbling away for sometime but is becoming increasingly relevant as resource efficiency drives its way up the political agenda.
Industry experts are starting to view the contents of the "tin" in a different way. Whereas previously the materials would simply be discarded as waste, now they are seen as a valuable resource that should be retained.
Perhaps it's time for a redesign and when those tins are shipped from the production line, the wording should say "resource management". That would make the tin and its contents far more valuable and needs no further explanation.Nick Warburton