Sustainability: 100%

This fleece top is made from recycled plastic bottles. Edwin Datschefski, director of BioThinking International, argues that, until we develop a unified picture of nature and industry as a single interdependent process, debate about environment will always be on a ³mankind versus nature² footing where one side always has to lose.

A radical but simple framework for sustainability based on the principles of materials and energy flow in nature, cyclic/solar/safe is an easy to understand protocol for understanding products and how they can become more sustainable.

Legislation allows pollution. Even if all companies comply with the law, there will still be substantial levels of toxic releases that cause damage to ecosystems and people. The pollution is allowed on the basis that releases will ³dilute and disperse² in the air or water and so be rendered harmless. However, some chemicals do not simply dilute over time ­ they accumulate in ecosystems and can come back to haunt us.

All products are bad
One of the main ways that industry is tackling environmental issues is to simply become more efficient. Using less materials, water or energy to get the same job done is deemed to be better for the environment. This is based on the assumption that all products are bad, and that if we use less then perhaps someone won¹t make a product they would otherwise have done. However, there are technological and thermo-dynamic limits to how much savings can be achieved. Eco-efficiency is rather like giving the Titanic more fuel-efficient engines. It¹s useful because it means less pollution from the funnels, but the iceberg is still looming.

An Environmental Management System provides a framework for continuous improvement by means of target setting. However, the targets are based upon a very basic assessment of the organisation¹s impacts, and the EMS provides no mechanisms for encouraging innovation. If all companies were to have an EMS, then we would still be a very long way from having an industrial system that worked with nature, rather than against it.

Another common misconception is that every product has an impact on the environment and we can only make each product a little less bad. A related thought is that energy use is always bad, so using less energy is the main goal. But what about changing the quality of the energy instead? If you can use energy from the sun, in the form of wind, wave or solar energy for example, then energy use is no longer ³bad², and in theory, you can use as much as you want ­ or as much as you can afford, as solar energy is not unlimited and it still costs money to collect it. Products can be made so that they are fully compatible with natural systems.

Consumers want to consume. Yet ³buying less² is a goal promoted by governments and environment organisations worldwide. This notion of ³doing your bit² by consuming less is fundamentally unnatural ­ ecosystems tend to maximise their throughput of energy and materials, and they also become more complex over time. Approaches to environmental improvement should work with people¹s natural need to consume, not against it.

Social issues are being incorporated into corporate environmental programmes, usually in the form of stakeholder consultations. This is a good way to avoid having neighbours and customers get angry with a firm, but just because some members of the general public agree with a course of action, it does not mean that it is right. Socially beneficial activity will always be good PR, but it can be used to draw attention away from a lack of real environmental progress. Bruce Sterling, in his Viridian Manifesto for 2000, says: ³The human race has repeatedly proven that we can prosper cheerfully with ludicrous, corrupt and demeaning forms of religion, politics and commerce. By stark contrast, no civilization can survive the physical destruction of its resource base. It is very clear that the materialinfrastructure of the 20th century is not sustainable. This is the issue at hand.²

Fate and pathways
A vast amount of effort has been put into making sure that food and drugs are safe for people to ingest. Yet the European Environment Agency acknowledges that very little is known about the fate and pathways of these and the thousands of other chemicals that are routinely released into the environment. It is possible to be too health- and people-centric. Just as Copernicus challenged the notion that the heavens revolve around the earth, we need to stop thinking that life revolves around us. As famous ecologist Aldo Leopold said, ³We are but plain members of the biotic community.²

The good news is that all these misconceptions can be overcome, and the global agro-industrial system can become compatible with nature. While systems and targets and social issues and eco-efficiency are all important tools, they must be viewed as stepping stones and not ends in themselves.

Life on Earth has been around for billions of years (3.85 billion, give or take), and it has a few tricks to offer us. If we learn from nature and change the quality of the energy and materials we use, then we can advance closer to being fully sustainable. For example, if we use solar energy, there can be no environmental impact at all, so we can use as much as we like or can afford. Another important idea is that the flows of materials in nature tend to be cyclic, so you can never run out of resources. By recycling more minerals we can mimick nature. And obviously, using materials that have been grown is also a good thing < and there are now some very hi-tech and high performance plastics made from corn as well as wood and soya biocomposites to choose from.

Basic protocols
It is very achievable to undertake mass production using the basic protocols followed by natural systems. There are five design requirements for sustainable products. The first three mimic the protocols used by plant and animal ecosystems:

- Cyclic: The product is made from organic materials and is recyclable or compostable, or is made from minerals that are continuously cycled in a closed loop.

- Solar: The product uses solar energy or other forms of renewable energy that are cyclic and safe, both during use and manufacture.,p> - Safe: The product is non-toxic in use and disposal, and its manufacture does not involve toxic releases or the disruption of ecosystems.

The fourth requirement is based on the need to maximise the utility of resources in a finite world:

- Efficient: The product¹s efficiency in manufacture and use is improved by a factor of ten, requiring 90% less materials, energy and water than products providing equivalent utility did in 1990.

And the fifth recognises that all companies have an impact on the people who work for them and the communities within which they operate:

- Social: The product and its components and raw materials are manufactured under fair and just operating conditions for the workers involved and the local communities.

For a given product, it is possible to score each of these requirements out of 100, and this information can be expressed in a simple logo, or it can be presented in text as a vital statistics-style index: 50/30/90/40/10.

We have the technical building blocks for a 100% sustainable industrial system in all but a few key areas ­ most of the staple technologies of the sustainable future already exist, and only a few will require major new innovation, specifically electronics and microchip manufacture. The basic protocols of cyclic/solar/safe are very simple: use materials in cycles, and instead of emitting poisons, only emit materials that can be ³food² for others. Sustainable products are products which are fully compatible with nature throughout their entire lifecycle. For example, the materials they are made from form part of a continuous cycle, and the energy used to make them does not release persistent poisons into the air or water. Some sustainable products become part of the living ecosystem, such as plant fibres which are grown and then turned into board for packaging. At the end of the package¹s life, the material is composted and returned to the soil once again. Such a product would be deemed to be mostly within the ³ecosphere² ­ the living ecosystem. Other types of sustainable product are more part of the ³techno-sphere², but follow similar protocols. For example, aluminium sourced from recycling collection, now known as ³urban mines² or ³above-ground mines², makes an excellent lightweight car body. The aluminium is melted down using energy from biomass or small scale hydroelectricity, and is collected and re-used at the end of the car¹s life.

Piecemeal efforts
It makes sense to adopt the cyclic|solar|safe approach for a number of reasons:

It is a logical follow through of the environmental approaches adopted so far, which have been piecemeal efforts to increase recycling, reduce toxics and introduce more renewable energy, but with no clear end in sight. These protocols are the same ones used by living organisms, which is the only materials and energy system that is proven to be sustainable ­ it has been going for around 3.85 billion years, as opposed to our current 250-year industrial experiment.

This protocol-based approach works from the ground up, and once a critical mass is reached, can become self-organising. It applies the most basic strategic method ­ working backwards from an end point to make a plan. If we want cyclic materials flow, the elimination of toxics, and to have all energy sources to be nonpolluting, all by the year 2050, the question becomes not ³how much can we improve from here?², but rather ³what will it take to get where we need to be?². Does every design choice help us towards becoming 100% sustainable?,p> Business is responsible for the task of redesigning every product and process used today. It is capable, both technically and financially, of meeting such a design challenge. What seems radical today will be mainstream tomorrow. Becoming 100% sustainable is not only possible, it can be achieved by the year 2100. By moving away from the ³how can we be less bad?² mentality to the ³how can we be 100% good?² mindset, we give ourselves the capability of redesigning every product and process to be 100% cyclic, solar and safe.



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