Timberland takes another green step forward

The Timberland Company has opened a new store in San Francisco, which it says is one of its most eco-conscious to date.

Best foot forward: Timberland's new store uses materials such as reclaimed wood and recycled stoneware tiles

Best foot forward: Timberland's new store uses materials such as reclaimed wood and recycled stoneware tiles

The building uses sustainable materials such as reclaimed wood and has reused industrial machinery as table bases. The floors are made of recycled stoneware tiles and the interior has been painted using low volatile organic compound paints.

The store is lit with reduced wattage LED lighting; the sales floor is entirely LED-lit and equipment and appliances are Energy Star-eligible.

Customers are being asked to vote in-store for their favourite of four environmental organisations in San Francisco, with the winner being rewarded with a cheque from Timberland for $2,500 (£1,533).

The clothing company, already a carbon neutral organisation thanks to its efforts in cutting emissions created by its facilities and employee travel by 38% and purchasing offsets, is now aiming to go further. By 2015, it hopes to use 60% renewable energy in its offices and factories.

This year, it will install solar panels at its headquarters, begin LED lighting retrofits for its overseas stores and introduce the bulk procurement of renewable energy for its shop in the UK and US.

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