Direct marketing 'can be greener than ever'

A new hybrid mail service aims to increase the efficiency of direct marketing and reduce the carbon footprint of companies.

The PDQit system enables companies to send documents to be printed, enveloped and then posted direct from a computer across the UK and Ireland, which can save users as much as 60% on annual postage expenditure, according to Precision Marketing.

Andy Percival, PDQit managing director, said: "For simple marketing pieces, hybrid mail is a quick, responsive solution.

"It lets agencies and mailing houses get campaigns to market much more quickly.

"With fulfilment on demand at the click of a mouse, mail marketing can become a much more versatile channel with little advance planning required."

The service claims to reduce the environmental impact of business by decreasing the quantity of paper, envelopes, ink and toner cartridges needed for campaigns.

A recent participation survey from the Direct Marketing Association found that direct mail elicited a positive response from consumers 44% of the time in the UK.



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