Apprentice star launches 'revolutionary' legionella treatment
24 October 2011, source edie newsroom
Working at B & V Water Treatment, Mr Pellereau helped develop the "revolutionary" water treatment product Absulox, which is designed for companies in the healthcare, food, engineering and leisure industries to kill harmful water-borne microbes such as legionella and E Coli.
B & V, which was recently named one of the brightest companies in the UK by The Daily Telegraph, anticipates that sales of Absulox will "be phenomenal" as a result of the treatment's efficacy at wiping out pathogens from water systems.
According to B & V, its research has shown the treatment not only acts within seconds to eliminate pathogens, but that regular use of the product ensures they don't return to water systems, helping a number of its customers eliminate legionella and other diseases within days of being introduced.
It is currently in late stage talks with a number of Primary Care Trusts (PCTs) and the NHS at senior level over its use in water hygiene.
B & V's head of product development and co-inventor Richard Sinden, said: "Absulox is going to have major ramifications due to the exceptional efficacy of Absulox and the technology and expertise behind it.
"Absulox is a new weapon in the fight against legionella and other water borne bacteria and is therefore potentially life-saving technology."
Meanwhile, Mr Pellereau, who earlier this year won a £250,000 business partnership with Lord Sugar, was described by Mr Sinden as a "fantastic guy".
Mr Sinden told edieWater: "He is even nicer and more genuine in real life than he appeared on the show where he learned an awful lot. He became a lot more business savvy.
"I took him to meetings with some very large multi billion pound companies and he performed exceptionally well there.
"He's always coming up with new ideas. He takes his famous pad with him to every meeting. He can't let that go. He jots down ideas and things that come into his head. You can almost see the ideas develop inside him as he thinks about them."
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