Businesses advised to 'reuse' tyres
A new campaign is being launched to promote the use of reconditioned tyres as an environmentally-friendly alternative to new tyres.
The campaign is focusing on promoting the use of the tyres, which can be 10% cheaper than new budget tyres, for Light commercial Vehicles.
Retread tyres are manufacturer from similar compounds to new tyres and are required by law to be manufactured to the same performance criteria and safety standards.
Jacks Guinness, marketing project manager at WRAP, said: "The use of retread tyres on Heavy Goods Vehicles (HGVs) is already well established in the UK, but WRAP has identified a significant opportunity for encouraging their increased specification by those with responsibility for fleets of LCVs.
"By highlighting benefits of retreads and tackling misconceptions attached to their use, we can bring the opinions of key decision-makers up to date and persuade them to look at retreads in a new way."
David Wilson, director of the Retread Manufacturer's Association, which is supporting the campaign, added: "Retreads are a safe, reliable and green solution, as well as being good value for money.
"I'm sure they will be seen as an excellent option for decision-makers once they become aware of their performance and benefits."
Argos and Tesco are among the well-known companies that have already switched to using retreads.
WRAP will be contacting fleet and CSR managers to offer advice on using retreads.
Further information is also available on the WRAP website at www.wrap.org.uk/tyres or by calling 0808 100 2040.
© Faversham House Group Ltd 2008. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.