M&S launches world's most sustainable suit
25 June 2012, source edie newsroom
The suit, which the retailer boasts is made from "the most sustainable materials possible" also features recycled polyester in the canvas and labels, reclaimed buttons and fabric, and organic wool.
Despite this, M&S is still looking to refine the product and is currently working on finding a more sustainable source of thread and shoulder pads.
The suit is the first launch in a new range of sustainable clothing that the company will be rolling out this year as part of its highly acclaimed Plan A programme.
M&S Plan A sustainable raw material expert, Mark Sumner, said the new garment was a huge step forward for the industry.
"We set ourselves a big challenge with a suit as it contains so many different elements that we had to consider," he said.
"It is the first time such an intricate garment has been made of sustainable materials, and as well as being one of the greenest garments available on the high street, it is incredibly stylish and something we hope our customers will be proud to wear."
The retailer has made 500 of the new suits which will launch online and in stores in September as part of its Saville Row clothing range.
This story is tagged with:
You need to be logged in to make a comment. Don't have an account? Set one up right now in seconds!
© Faversham House Group Ltd 2012. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.