RSSTopshop steps into zero waste fashion market
28 May 2012, source edie newsroom
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The company has teamed up with eco-fashion brand Reclaim To Wear to unveil the Capsule collection, which will include various items such as blouses, dresses, and sweaters.
Reclaim To Wear's creative director Orsola de Castro said the initiative was "the first step" in creating a zero waste design collection.
She said: "I trust that the Topshop team's commitment to new sustainable solutions will lead to the reconsidering of consumption versus disposal throughout the whole fashion industry supply chain."
Founded in 1997, Reclaim To Wear aims to cut the amount of waste fabrics in the apparel and fashion industry. The collection will be available from June 15 in Topshop's Oxford Circus store in London and online.
Maxine Perella
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