Oddbins plants Santa surprise in recycling bins

Wine retailer Oddbins is a creating bit of Christmas cheer to lucky recyclers in central London who are being caught by surprise when they dispose of their empty bottles.

As the video shows, members of the public who used the recycling bins were handed a full bottle of Oddbins Errazuriz Cabernet Sauvignon in return for their empties.

The high street off licence plans to place the bins around the country later in the year to encourage people to recycle their unwanted bottles. Oddbins relaunched across the country two months ago with a diverse range of wines and a closer connection to the customer.

Oddbins' head of commercial Simon Mason, said: "These are the odd bins that just keep on giving! We wanted to bring in a bit of Christmas cheer and try to find a fun way to encourage people to recycle - and you can tell by the reaction of the people in the video that it worked."

He added: "I have to say that if you pop into one of our stores across the country the only surprise you will get is the wide range of wines we have and the great prices. I promise no-one will jump out at you. If only the banks worked this way."

Maxine Perella


| retail


Waste & resource management
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