EXCLUSIVE: Mainstream business must 'deepen' sustainability thinking

To protect the planet from environmental devastation it is vital that there is an "embedding and deepening" of sustainability thinking into mainstream businesses, says HW Fisher's Jae Mather.

Speaking to edie, HW Fisher's director of sustainability, Jae Mather, says this will be achieved by implementing sustainable procurement, local economic impact assessments, Social Return on Investment (SROI), triple bottom line accounting, life cycle assessment, natural capital and environmental profit and loss assessments.

"A big focus environmentally is continuing the rollout of sustainable solutions into the business world and keeping an eye squarely on innovations in the marketplace," says Mather.

Mather also pointed to the important role of the sustainability professional and how the job needs to evolve to ensure its effectiveness.

"Sustainability professionals need to become a jack of all trades. I know that this is largely frowned upon but my experience has shown me that there are many different skill sets that are needed in order to affect change and super specialisation often limits one's ability to see the linkages that are essential for change," he said.

Read the full interview 'In conversation with HW Fisher's Jae Mather'

Leigh Stringer


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