Price and performance dominant factors for sustainable products, says Kingfisher
EXCLUSIVE: Companies that "plaster their products with 'eco'" are unlikely to make the same connection with consumers, compared with those creating sustainable products that offer other tangible benefits such as better price and enhanced performance.
Proctor & Gamble launches Kenyan solar-powered clean water project
Proctor & Gamble have launched a new CSR initiative to help bring 240,000 litres of clean water per day to Kibera in Nairobi.
Raising the bar: Belu's refreshing take on sustainability
Ethical water brand Belu started out with a simple idea: that there is a better way to do business by minimising environmental impact and investing all profits in ending water poverty. Ten years on, Luke Nicholls investigates how the not-for-profit social enterprise is using its sustainable ethos to drive industry-wide change.
Brand protection: engaging with suppliers for a more ethical supply chain
While most businesses have an understanding of what's happening with their first-level suppliers, it can be much more difficult to gain the same amount of insight from further down the supply chain, says Jon Williams.
VIDEO: Ethical branding must stand up against mainstream products, says Fairley
EXCLUSIVE Ethical products that draw too much on 'eco' branding could potentially stifle their success, says Green & Black's co-founder Jo Fairley. Scroll down for full video
EXCLUSIVE: Sustainability at scale 'best achieved' through multinationals
Initiatives such as Fairtrade and ethical production is best achieved when multi-nationals get on board, says Green & Black's (G&B) co-founder Jo Fairley.
EXCLUSIVE: Ben & Jerry's: Multinationals must lead us to a Fairtrade future
Multinational corporations must advance Fairtrade in order to see it become routine industry practice, says Ben & Jerry's global valuesled sourcing manager Cheryl Pinto.
Green & Black's: setting the bar on ethical trading
A Fairtrade pioneer from the outset, Green & Black's has thrust what was a niche set of ethical principles into the core of today's mainstream chocolate market. Leigh Stringer finds out how this once tiny start-up led to one of the world's largest chocolate producers making the move to Fairtrade.
Ethical product sales grow 12% despite 'recessionary pressures'
Sales of ethical products grew by more than 12% in 2012 pushing the value of the ethical market to more than £54bn, according to new report.