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CommentsCSR Elephants
By Mark H
Sharon has exposed the potential folly of ignoring CSR from the eyes of the informed consumers perspective. This elephant in the room indicates that companies have lots more to do in this area.

Go on any website and look for the evidence of active CSR, it exists in many of the obvious cases but very infrequently in my view. Often when it does exist it is tucked away in an obscure corner, why?

Though CSR is not a label you just stick on, it is equally not difficult to do and fits comfortably with nearly every type and size of business.

CSR gives a fantastic opportunity to illustrate the human side of business in way's that everyone can relate to
and as Sharon states without costing any more if your creative about implementing it.

Consumers faced with a buying decision between two competitive suppliers will easily, all things being equal go with the supplier that is actively walking the walk when it comes to CSR. I know ...[comment was too long]
A long way to go
By Lucy McSherry
It is interesting that Cadbury's have been highlighted as an example of good practice in this article when they are one of the UK's leading users of unsustainable and largely unethically sourced palm oil, in a number of their products.

Consumers awareness of not only where the products they consume come from but how the ingredients within those products are sourced need to be of increasing importance.

Stricter regulations need to be enforced so that companies that are given the "fairtrade" label consider the wider implications of their products.

By David Connor
CSR is evolving rapidly and is here to stay. The most successful businesses of whatever sector are using CSR to gain a competitive advantage in a world where freedom to information is empowering customers.

Sustainable consumption is almost an oxymoron but we as the human race aren't going to stop consuming overnight but we can quite easily be much more considerate to our natural resources. The step taken by Cadburys is a wonderful development. Not the answer on its own but a strong indicator to its competitors and similar organisations of the changing demands of consumers. Starbucks have agreed a similar partnership. When large mainstream brands take action like this it helps to raise awareness to the millions of consumers that wouldn't necessarily engage in these issues.

The business world isn't perfect but then who is but the pace of acceleration around CSR et al is sorting the wheat from the organically grown chaff.

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