|
|
| Conference | |
| About us Feedback Register Contact Advertise Editorial Finditforme | Publications Partners Links Discussions Quiz |
|
edie Awards for Environmental Excellence
Join us on the 4th November at the Hurlingham Club for an evening of celebration! 
|
|
Channel Homepages
» Home
» Sustainable Business » Green Buildings » Contaminated Land » Water/Wastewater » Waste/Recycling » Energy/Carbon » edie Ireland » Sustainabilitylive! Site SponsorTo see all site sponsors, click here
|
15 April 2010 Puma aims to cut paw print by reinventing shoebox Using the new packaging to highlight his company's new commitments on sustainability, Puma chairman and CEO Jochen Zeitz said the company as a whole would cut its carbon, waste and water use by 25% by 2015 and ensure that 50% of its products met the strictest sustainability standards by that date. The company tasked Yves Behar, the designer behind the One Laptop Per Child campaign to make computers more accessible in developing countries, to come up with a more sustainable solution to the shoebox. The result was what Puma calls Clever Little Bag which is, in truth, more a box-bag hybrid than a simple bag. In short, the box uses a single sheet of cardboard folded up at the edges and that is inserted into a bag. This gives it a similar structure to a standard shoebox, meaning it can be stacked, shipped and stored without any radical logistical changes. The bag part can also be used to replace the disposable plastic bag that would otherwise be handed out with the shoes at the point of sale, reducing waste again. Other resource-saving innovations at the company include folding T-shirts one more time before packing them - cutting the plastic wrapping required by half - and reducing the number and size of tags on goods, reducing paper required to make them by 45%. Related video: Yves Behar outlines the thinking behind the Clever Little Bag Jochen Zeitz talks about Puma's history of commitment to sustainability and announces new plans
Source:
edie newsroom
This story is tagged with:
Click a keyword to see more stories on that topic,
or view all related news?
 There are no comments - why not make one?You need to be logged in to make a comment. Don't have an account? Set one up right now in seconds! © Faversham House Group Ltd 2010. edie news articles may be copied or forwarded
for individual use only. No other reproduction or distribution is permitted without prior written consent.
|
 You are notlogged in » Log in here Why not register for your free weekly newsletter? Related Products & Services Gas leak detection - low level methane, 1ppm sensitivity.
Using laser spectroscopy technology, this instrument is a high performance methance detector which offers ATEX certification, allowing use in explosive areas.
Total selectivity to methane means that only methane is detected and the dev Anis Trend Can Balers provide a reliable and cost-effective solution, specifically designed for this purpose, with Autobaler's systems integration; we can deliver a custom designed project to your exact specifications.Related Media» More than 100 people help Thames21 clean the riverCharity Thames21 got more than 100 people together to help clean up the banks of the River Thames this week.
» SITA on ADSITA talk AD at the ADBA confernce oin Birmingham.
» CNG on ADCNG talk AD at the ADBA conference in Birmingham
» See more
|
Send to a friend
Link to this page
| Conference | |
| About us Feedback Register Contact Advertise Editorial Finditforme | Publications Partners Links Discussions Quiz |
» Discussion - Does it take a tragedy to get people thinking green
» Discussion - Is anaerobic digestion about to boom?