JouleVert has specialist knowledge of both UK and global vehicle markets with particular emphasis on developing biofuels, LPG and natural gas/Biomethane in the UK. They have extensive knowledge on electric and hybrid drive platforms and the associated Carbon footprints of all vehicle fuels and power sources. They are advisors to the UK Government for low Carbon Vehicles and Fuels.

They continue to be an influential figure within the biofuels and alternative fuels industry and were central in the development of the Morrison B30 Biodiesel forecourt brand in association with Harvest Energy. They achieved endorsements from a number of large OEM Car, Van and Truck manufacturers and the product was used by a number of large Utilities companies.

They are responsible for developing Low Carbon Vehicle Strategies for regions of the UK with an emphasis on Electric, Hybrid and Biomethane fuelling options.