The Green Value of the Ceres Power Micro-CHP Hydrogen Fuel Cell Home Boiler

In late-September/early-October 2008, Haddock Research conducted a product profile test on a hydrogen Fuel Cell home boiler, based on the Ceres 1kW Fuel Cell Module, amongst nationally representative samples of over 1,000 people per country in Canada, England and the USA.

A key insight from this research is that, in each country, there is strong consumer interest in the hydrogen Fuel Cell home boiler (although the proportion of households on mains gas is higher in England than in either Canada or the USA). In England, around a sixth of owner-occupiers, with homes connected to mains gas, can be described as "Enthusiasts" - that is that they find the boiler as "very appealing" and that they are "very likely" to install one when their current boiler needs replacing.

The research also shows that the boiler has particular appeal amongst those concerned about climate change - the group we have termed Climate Citizens.

For further information please email Haddock Research & Branding Inc.

For further information please email Haddock Research & Branding Inc.

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