Planet Mark-certified CLARITY-The Soap Co. wins Environmental Impact Category at PwC Awards

Clarity-The Soap Co., which recently became a holder of The Planet Mark™, has has won a PwC Social Entrepreneurs Club Award at the annual PwC's Building Public Trust Awards.

CLARITY-The Soap Co. won in the Environmental Impact Category at awards that recognise PwC Social Entrepreneurs Club members who are implementing innovative and impactful solutions to society's challenges. The winner is selected by a panel of judges and awarded a trophy and a £5,000 prize.

As part of its submission, CLARITY-The Soap Co. detailed how it recently become a holder of The Planet Mark™. As part of its certificate, it has committed to reduce its carbon footprint annually by 5% and to improve accountability in how and from where materials are sourced. Ingredients, bottles and labels wherever possible come from UK suppliers and they are either recycled, compostable or recyclable. CLARITY-The Soap Co. manufactures its products by using 100% green energy – a clear statement of its commitment to the environment.

In addition, the organisation has just formulated a new eco range for both of its brands. The CLARITYECO+ range – with an eco-foaming, biodegradable hand wash made with 100% eco certified ingredients – and The Soap Co.’s new Eco & Bee Friendly collection (see photo). Both product labels carry The Planet Mark™ logo to demonstrate Clarity - The Soap Co.'s commitment to cutting its operational carbon footprint.

Anja Batista Sonksen, one of CLARITY-The Soap Co.’s Trustees, and Camilla Marcus Dew, head of Commercial at CLARITY–The Soap Co., received the award from ITN’s Mary Nightingale.

Camilla commented: “It is so gratifying be recognised by the PwC judges as a leading eco-friendly social enterprise that is establishing best practice in how to manufacture great products without ever compromising on our environmental ethos.

“This demonstrates we are on the right track in both delivering and communicating our vision for the future. We pride ourselves on having a no compromise approach; our vision is to make environmentally friendly and socially responsible products mainstream. We have worked hard to better articulate how our social enterprise ethos is integrated into our business practices and to sharpen our proposal both from a marketing and sales perspective.

Over the last year, CLARITY-The Soap Co. has been recognised for its hard work, product development and commitment to the environment and sustainability with a number of leading award nominations, including: PwC, Social Enterprise UK, Blue Patch and City of London Corporation.


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