Maximising social impact through sustainability: Reason Digital
Matt Haworth, co-founder of Reason Digital talks about the importance of including sustainability in the businesses agenda.
What inspired you to include sustainability in your business agenda?
As a social enterprise we focus on social and environmental well-being. Our business model maximises social impact and ensures that society and the environment benefits.
Do you think businesses have a responsibility to report their environmental impact?
Yes, there is an increasing appetite for greater transparency and accountability across businesses with regards to environmental impact. Reporting on environmental impact is not only important in terms of accountability to stakeholders but also to provide businesses with an enhanced understanding of the risks they face. This will not only be of benefit to their reputation, but also benefit the long-term survival of their business and their bottom line.
What are the objectives and targets of your sustainability efforts?
Our overriding objective is to contribute to healthy and sustainable communities. We aim to reduce our carbon footprint by limiting the amount of travel to and from regional meetings through use of video conferencing facilities. We are virtually a paperless office but further efforts will be made to ensure all employees are engaged in this objective.
What business value do you expect to see from your sustainability efforts?
- Improve brand image and competitive advantage
- Increase productivity and reduce costs
- Attract employees and investors.
What made you choose The Planet Mark ™ ?
The Planet Mark™ is a well respected sustainability certification which made it an easy choice. The company’s ethics and approach to sustainability mirrors our own and we share the common goal of empowering businesses to contributing social and environmental value to society.