From Reporting to Engagement
We've been Virgin Media's strategic and creative partner for sustainability and corporate responsibility since 2010, when we created their first digital CR report. We've been helping them find engaging, innovative ways to communicate their story ever since.
The overarching creative strategy for Virgin Media’s sustainability communications is showing the human impact of amazing technology using the most innovative and effective digital formats.
In 2016, we pioneered the use of VR as a format for sustainability reporting and created the world’s first 360 corporate sustainability experience. This was launched internally and externally with Virgin Media branded Google Cardboard 360 headsets. The initiative was featured widely across the sustainability press and was a finalised for an industry innovation award.
In 2017, the objective was to reach even more employees and customers with Virgin Media’s sustainability performance update. Tapping into Virgin Media’s hundreds of thousands of followers on social media, we created a series of Snapshots - animated gifs to bring to life key sustainability achievements in an exciting, fun and accessible way.
- First digital sustainability report launched in 2010
- On average 14,000 website visits
- 3 minute average dwell time
- Over 2,000 views of the 360 film
- Significant increase in employee engagement and awareness
Digital That Makes Good Things Happen
We developed the overarching narrative - Digital That Makes Goods Things Happen, their strategic communications framework and are responsible for all the company’s CR communications across print, film and digital. See more here
Going beyond a PDF...
Our highlight in 2016 was creating the world’s first 360 corporate sustainability experience. The immersive 360-degree video plays a powerful role in helping people interact with the Virgin Media sustainability strategy and vision. Our ambition was to engage people, while aligning sustainability communications to Virgin Media's brand and strategy, which is all about digital innovation. The 360 experience allows us to show, rather than tell people about sustainability performance. This was launched internally and externally along with Virgin Media branded Google Cardboard 360 headsets. The report recieved media coverage and created a buzz within the business.
See the film
Transform reporting into a genuine engagement platform
- 8 CR GIFs to share key stories from the CR Report
- 250,000 impressions on social media
- Achieved a 3x higher engagement rate than average content on the corporate Twitter
- Richard Branson tweeted a Snapshot out to his 11 million followers, with 100 retweets and 300 likes