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AB In Bev’s agreement with Europe’s largest solar energy Lightsoruce BP represents the largest unsubsidised solar deal ever in the UK. The 15-year power purchase agreement (PPA) will rollout 100MW of solar power, generating enough electricity to power 18,000 homes.

The solar power is expected to be added and connected by the end of 2020. All Budweiser brewed and sold in the UK will begin to feature a new symbol to encourage consumers to choose a beer brewed with 100% renewable electricity.

AB InBev’s zone president for Europe Jason Warner said: “This deal is about driving positive change in what people buy in their weekly shop, order in the pub or drink with friends.

“We want to build a movement towards celebrating and growing renewable electricity, and are asking our consumers, customers, colleagues, business partners and fellow companies to join us – we are making our 100% renewable electricity symbol available for any brands who share these values.”

Green brewing

The move reinforces AB InBev’s 2025 sustainability target to reduce greenhouse gas (GHG) emissions by 25% by 2025 against a 2017 baseline – a reduction submitted through the Science-Based Targets Initiative (SBTI), covering scope 1, 2 and 3 emissions.

The brewer has also committed to source all electricity from renewables by 2025 – a pledge that would make AB InBev the largest corporate buyer of renewable electricity in the consumer goods industry.

Earlier this year, AB InBev announced it would be rolling out what it claims is a greener way to put bubbles in beer and reduce its CO2 emissions by 5%.

George Ogleby

© Faversham House Ltd 2022 edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.

Comments (1)

  1. Colin Matthews says:

    Great first step, now start delivering them in Biomethane fuelled trucks to make that part carbon neutral as well….

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