AB InBev unveils innovation accelerator for green startups

The owner of alcoholic brands including Corona, Stella Artois and Budweiser is calling on startups to join new innovation programme aimed at solving more than 100 sustainability challenges by 2025.

Ab InBev’s 100+ Accelerator scheme invites applicants to put forward their solutions to issues around water stewardship, farmer productivity, responsible sourcing and green logistics.

Winning startups will receive funding, mentorship and access to new networks.

Maisie Devine, global director of AB InBev’s 100+ Accelerator, said: “Today’s global sustainability challenges provide us with some of the greatest opportunities for development and innovation.

“We want to empower driven and committed entrepreneurs who are solving problems in their own communities. The 100+ Accelerator will draw on our company’s entrepreneurial spirit and our constant drive to deliver faster, better results.”

Successful partners will be announced in September during UN Climate Week in New York and will have their solutions showcased at the AB InVev brewery in Leuven, Belgium in Spring 2019.

Green brewing

The launch of the programme builds on AB InBev’s recently announced 2025 Sustainability Goals. One of these goals is a commitment to reduce greenhouse gas (GHG) emissions by 25% by 2025 against a 2017 baseline – a reduction submitted through the Science-Based Targets Initiative (SBTI), covering Scope 1, 2 and 3 emissions.

Earlier this year, AB InBev announced it would be rolling out what it claims is a greener way to put bubbles in beer and reduce its CO2 emissions by 5%. The firm has also ordered 800 zero-emission, hydrogen-electric semi-trucks as part of its bid to run its entire fleet of long-haul trucks on clean energy by 2025.

George Ogleby

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