Achieving a green recovery: edie launches flagship Mission Possible 2020 report

edie has this week published its flagship Mission Possible 2020 report which focuses on how businesses can lead a green recovery from Covid-19, featuring contributions from the likes of John Elkington and Christiana Figueres along with senior representatives from Carlsberg, WorldGBC and the Sustainable Restaurant Association.

Achieving a green recovery: edie launches flagship Mission Possible 2020 report

edie's Mission Possible 2020 report explores how net-zero can be achieved across six industries: utilities

The 38-page report, developed in association with Centrica Business Solutions, is aimed at business leaders, sustainability, CSR and energy professionals who are seeking information, inspiration and advice when it comes to accelerating climate action in the 2020s. 

Launched during edie’s Net-Zero Week, the report is the result of months of exclusive interviews, extensive cross-industry research and in-depth content creation for edie’s action-focused Mission Possible campaign.


edie’s content director Luke Nicholls said: “Covid-19 has had a profound impact on all functions within business – and sustainability and energy management are no exception. Now, the focus must be on delivering a truly sustainable, net-zero and just recovery from this pandemic – and that’s what our Mission Possible 2020 report is all about.

“I urge sustainability, CSR and energy professionals across the country to use this report as inspiration to keep climate action high on the corporate agenda; and to share it with who can help us achieve this sustainable future – from peers and colleagues to customers and the supply chain.”

Ambition into Action

The Mission Possible 2020 report showcases world-leading and potentially game-changing examples of ‘net-zero’ business in action across six of the UK’s biggest industries: Utilities, Manufacturing, Construction, Retail, Hospitality & Leisure, and the Public Sector.  

It includes thought-leadership articles and comments from a spread individual sustainable business leaders and industry groups, along with input from more than 200 sustainability, CSR and energy professionals gathered from two n-depth surveys carried out over the past few months.

It begins with a rousing foreword from the “godfather of sustainability”, John Elkington, who stresses the crucial importance of courageous leadership and collaboration to lead a green recovery from coronavirus. Elkington writes: “We need a much more systematic focus on ensuring our economic, social and environmental systems are resilient and – where necessary – the subject of sustained, effective regeneration efforts. It is time for us all to step up – or get out of the way.”

Download your copy of the Mission Possible 2020 report for free, here.

edie’s Net-Zero Week 2020

The Mission Possible 2020 report has been launched during edie’s Net-Zero Week (18-22 May) – a themed week of online content and events dedicated to supporting sustainability, energy and resource efficiency professionals on their journey to net-zero, and beyond. 

As well as exclusive interviews, features, reports and blogs, the Week includes three online events on the themes of business leadership (19 May), energy management (20 May) and resource efficiency (21 May).

View all of our Net-Zero Week content here.

edie staff

Comments (1)

  1. C. Alvin Scott says:

    Hi Edie,

    Any research and the findings in a Report are only as good as the level of input into the research

    Since I nor any of Hypuljet Ltd have not been contacted or had discussions you are missing a potential major change in the direction of hydrogen in Zero emissions future for Transport and Energy generation in general

    I am not saying it is here and now but without a doubt it is part of the future and based on what can be seen It will have a considerable effect Globally

    At present in collaboration with Berlin Technical University to carry out initial modelling of the new type engine

    Al Scott

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