Apple joins forces with university to offer free e-waste takeback

Apple has entered into a partnership with a Canadian university to offer a free public takeback scheme for electronic waste in the first initiative of its type for the software giant.

The Memorial University of Newfoundland will act as a drop-off point for items such as used keyboards, monitors and mobile phones which Apple will collect and send on for reprocessing with its e-waste contractor Sims Recycling Solutions.

While Apple has hosted similar events at American universities in the past, it is the first time the company has joined forces with a Canadian educational establishment. The initiative isn’t restricted to the community campus – members of the public can also partake in the scheme.

The joint venture is part of Apple’s plans to extend its recycling program, which currently operates out in the US, into other countries.

Maxine Perella

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