The public mood is changing – how can business talk to customers about sustainability?
The public mood appears to be changing. David Attenborough's emotive Blue Planet backed by on-going campaigns in the Daily Mail and on Sky has focussed attention on single use plastics. Michael Gove, eager for a positive post-Brexit platform, has sensed an opportunity and started talking about new legislation. Sustainability is creeping up the agenda, customers are getting inquisitive about company behaviour. How should business respond?