Why ‘fitness as a service’ could determine the future of the circular economy
It's always been the case that the customer should be at the heart of everything a company does. Firms that ignore this golden rule tend to go out of business. But the emergence of the 'product as a service' model involves a subtle change in emphasis. Rather than focusing on transferring ownership of a product, it concentrates on its performance. If it works successfully, such an approach should increase customer satisfaction.