Insights into sustainable innovation from Alisa Murphy, Founding Director of Life Size Media. Life Size Media is a creative campaigns agency, dedicated to promoting sustainable innovators. We offer our clients the complete spectrum of communications services from film, website and print projects through to sustained public relations campaigns. Visit www.life-size-media.com
A Life Size Blog
Why good storytelling is fundamental to a low-carbon future
As the economic downturn continues and the focus of businesses and consumers turns increasingly to the simple matter of surviving, climate change has all but slipped from the agenda. For those of us committed to creating a sustainable, low-carbon, positive future, the story we tell has to change to reflect this - and the success of the sector depends on getting it right.