WRAP’s vision is a world in which resources are used sustainably. Our mission is to accelerate the move to a sustainable resource-efficient economy through re-inventing how we design, produce and sell products; re-thinking how we use and consume products; and re-defining what is possible through recycling and re-use.
The WRAP Blog
Creating an environment for growth
Only by being on another planet could you have avoided hearing about the economy in the last few weeks, and for good reason. Just as creating growth and jobs was a central theme during the General Election campaign, so too it is likely to be for the next five years and beyond.
Creating a story with a happy ending
Being National Storytelling Week, it got me thinking about my eighteen year old nephew, Jack, and about his generation of teenagers. By 2050, many of them will be in their fifties. They may have children, or even grandchildren by that age. I think about how they will describe their younger years.