Chrysler to launch full electric vehicle portfolio by 2028

Fiat-owned car manufacturer Chrysler has unveiled a vision to introduce its first battery electric vehicle (EV) in the next three years, as part of a wider commitment to launch a full EV portfolio by 2028.


Chrysler to launch full electric vehicle portfolio by 2028

The new EV is expected to have a range of between 350 to 400 miles on a single charge

Unveiled at the Consumer Technology Association’s CES trade show in Las Vegas this week, the new commitment will see the brand launch its first battery-electric vehicle (BEV) in 2025, before delivering a full EV line-up by 2028.

The company states the vehicles will be “produced using clean manufacturing processes” and made using recyclable and renewable materials. The EV announcement was made alongside the unveiling of a new “Airflow Concept” that integrates digital technologies and connectivity into the brand’s vehicles.

“The Chrysler Airflow Concept represents the future direction of the Chrysler brand, providing a peek at the dynamic design, advanced technologies and seamless connectivity that will characterise the full-electric portfolio we plan to reach by 2028,” Chrysler’s chief executive Chris Feuell said.

“Chrysler is an iconic American automotive brand, with a heritage in creating new advanced technologies and product segments. Our brand will serve at the forefront as Stellantis transforms to deliver clean mobility and connected customer experiences.”

The new BEV prototype will be powered by two 150kw electric drive motors, with the battery designed to reach up to 400 miles on a single charge.

Amazon partnership

Fiat Chrysler and Groupe PSA (Peugeot Citroen) signed a joint agreement in January 2021 that announced plans for a merger to “create a leader in sustainability mobility”. The new entity, called Stellantis, owns 18 brands and calls itself “a leader for a new era of mobility”.

Currently, the company offers around 30 hybrid and pure electric models. Stellantis also claims it is on a “road to carbon neutrality across products, plants and other facilities”, but no timeline has been provided for decarbonisation.

Fiat Chrysler and Groupe PSA have reportedly told the UK Government that switching to fully electric portfolios by 2030 would be challenging without additional support.

On Monday (5 January), Stellantis confirmed a new collaboration with e-commerce giant Amazon that will see new EVs deployed across the latter’s delivery network.

The partnership, also confirmed at CES, will see the two companies develop a new “digital cockpit” software that will use Amazon’s Alexa voice control technology for features to assist with navigation, maintenance and payment services. This technology is set to launch in 2024.

As part of a separate agreement, Amazon will become the first customer of Stellantis’ new Ram ProMaster EV van line, which is set to roll out in 2023.

Amazon has pledged to reach net-zero carbon emissions across its operations by 2040, after its staff lobbied for the firm to take more bold action on climate change.

As a first step, the company has committed to order 100,000 fully electric delivery vehicles, the first 10,000 of which will be added to its global fleet by 2022. The remaining 90,000 vehicles will be phased in by 2030. 

The EV fleet will be powered by renewable energy. Amazon has committed to running on 100% renewables by 2025. Globally, Amazon has 91 renewable energy projects that have the capacity to generate more than 2,900 MW and deliver more than 7.5 million MWh of energy annually.

Last year, Mercedes-Benz confirmed it would provide more than 1,800 EVs to Amazon’s Delivery Service Partners, to assist with deliveries across the globe.

edie will publish a full roundup of CES announcements.

Matt Mace

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