The food retailer will support the PIRAP scheme which was launched last year by WRAP and Plastics 2020 (namely BPF, PAFA and Plastics Europe) to promote plastic packaging recycling initiatives across every link in the supply chain. PIRAP’s overarching aim is to increase UK plastics recycling from 32% to 57% by 2017.

Co-op Environment Manager Iain Ferguson said: “We are proud to support this initiative as we recognise it is essential that everyone plays their part in increasing plastic packaging recycling.

“We are committed to significantly increasing the recyclability of our packaging, but know that so much of the change needed must come from working together as an industry. We may be the first retailer to sign up to PIRAP but we also want to use this opportunity to call on other retailers and suppliers to move with us.

“We’re already working on some interesting innovations with our packaging and we have a history of doing the right thing when it comes to making recycling easier for our customers – the PIRAP plan includes work we have already started and also lays out some targets for us to focus on.”

Collaborative approach

PIRAP now has 47 supporters that aim to ramp up plastics recycling levels by extending the range of plastics collected from homes, improving household engagement, creating more end markets and considering end life in package design.

Helen Jordan from the British Plastics Federation said: “PIRAP was launched in 2015 to provide a collaborative approach to meeting the Government’s plastic packaging targets. PIRAP was the first time that the whole plastic packaging supply chain was brought together and shows how each stage of the supply chain can impact on recycling.

“There are 47 supporters of PIRAP and progress has been made by all parts of the supply chain. We encourage more companies and organisations to get involved in PIRAP.”

A similar plastics recycling campaign was established in 2014 in which big brands such as Coca-Cola, Nestle and M&S partnered with recycling body Recoup in order to meet previously-set 2013-2017 plastics recycling goals.

The scale of the challenge is clear: Earlier this year, The Ellen Macarthur foundation released the ‘new plastics economy’ report which revealed that, in a business-as-usual scenario, by 2050, the world’s oceans are expected to contain more plastics than fish (by weight), and the entire plastics industry will consume 20% of total oil production, and 15% of the annual carbon budget.

edie’s 2016 Responsible Retail Conference

Are current retail business models fit for purpose if we are to deliver the transformational change needed to create a low-carbon, zero-waste economy? 

Taking place on 21 September in London, the edie Responsible Retail Conference equips retailers, government representatives, sustainability professionals and key stakeholders with the tools they need to achieve more efficient resource use and improve brand reputation in the process.

View the full agenda for this brand new conference here and register to attend here.

Alex Baldwin

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