Fast fashion

DEFINITION: A cradle-to-grave business model in which low-quality clothes, shoes and accessories are mass-produced at low costs, with shops stocking new ranges more than every season. Much research has concluded that this business model encourages “design for disposal” and puts consumers off of reusing, repairing or recycling their clothing. 

 

See also: Circular economy

See also: Cradle to grave

Back to the Jargon Buster

Suggest a definition

Do you have a definition that you would like to add to the Jargon Buster? Let us know!