Dulux Trade and Veolia partner to launch 35% recycled paint

Paint manufacturer Dulux Trade has launched a new partnership with Veolia UK to offer a new matt emulsion made from 35% recycled paint, which also produces 10% lower carbon emissions per litre.

Dulux Trade and Veolia partner to launch 35% recycled paint

Dulux Trade estimates that more than 700 million litres of paint are sold annually

Dulux Trade and Veolia UK have tested the recycled paint, called Evolve, for five years. It is now ready to be commercialised following successful small-scale trials with the Co-op and Waitrose and blind tests with decorators and painting contractors.

Evolve is made from the leftover paint in tins that usually end up going into landfill. By working with Veolia UK, this paint is collected at household waste recycling centres and taken to a remanufacturing plant. The paint is refined and filtered and taken to a Dulux manufacturing facility to be combined with new paint and tested.

Dulux Trade’s sustainability lead, Paul Murgett, said: “Evolve, developed as a result of years of investment, hard work and commitment to improve our sustainable offering, is the first step towards reducing this number.

“A dedicated team of experts have been working behind the scenes to develop this product – which is as quality-driven as it is sustainable. By introducing Evolve, we will help to reduce the carbon footprint of our Dulux Trade products, and help our customers reach their sustainability goals too.”

Paint evolved

Dulux Trade estimates that more than 700 million litres of paint are sold annually, with more than 55 million litres of waste paint sent to landfill or incinerated in the UK every year. Research from home improvement retailer Wickes has also found that more than 139 million litres of paint are being stored, unused by households across the UK.

The new Evolve produce will be made from 35% recycled paint content. Each litre of Evolve also has a carbon footprint that is 10% lower than traditional paint produce. Evolve is now available to purchase in store.

Veolia UK and Ireland’s executive vice president Gavin Graveson said: “How many of us have old tins of paint just taking up space in our sheds or cupboards? Now we have a solution where residents can bring us their paint and we can give it a new lease of life with Dulux Trade Evolve. We will continue to look for solutions to close the loop on products that otherwise were going to waste.”

Dulux Trade joins the likes of AkzoNobel, the world’s largest paint and coatings manufacturer, in improving the environmental performance of its paints.

In 2017, AkzoNobel pledged to become carbon neutral and use 100% renewable energy by 2050. The firm also unveiled an innovative not-for-profit paint remanufacturing facility in North West England.

Matt Mace

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