SuperGroup operates a multi-channel business through a combination of Cult and Superdry standalone stores, Superdry concessions, e-Commerce and its UK and international wholesale operations.

As part of Supergroup’s environmental agenda, the contract with Smiths will help to improve recycling rates and allow the company to ensure compliance with waste regulations.

Smiths is a family-owned business and this latest contract marks a “significant step” in the company’s plans for expansion, according to company spokesperson James Herbert.

He said: “We are delighted to be associated with a major global company. Smiths will be working hard to bring significant benefits to SuperGroup helping them to deliver on their environmental targets. I hope this will be a long-lasting and mutually beneficial relationship.”

Toby Abbott of SuperGroup added: “The new contract with Smiths is aimed at driving the environmental agenda with SuperGroup. We wish to exceed our obligations under waste regulations and Smiths’ service will allow us to achieve that aim.”

Maxine Perella

Action inspires action. Stay ahead of the curve with sustainability and energy newsletters from edie