From Sky to Unilever: 30 companies post plastic pledges on edie’s Mission Possible Pledge Wall

EXCLUSIVE: As edie's dedicated week of business action on plastics waste launches, we can reveal that 30 businesses from across the country have committed an array of bold plastic-related pledges to edie's virtual Mission Possible Plastics Hub, with more to come.

From Sky to Unilever: 30 companies post plastic pledges on edie’s Mission Possible Pledge Wall

The Mission Possible Plastics Hub is a new

Business commitments to tackle plastic waste have been made from the likes of Sky, McDonald’s, the Co-op, Costa Coffee, the BBC and Waitrose, with each commitment posted on edie’s Mission Possible Pledge Wall, which was launched towards the end of September.

The Mission Possible Plastics Hub is a new, dedicated section of the Mission Possible microsite that will host content related to business action plastics. The Mission Possible Plastics Hub will encourage businesses to commit to new and measurable actions on plastics, while also enabling edie to track progress of existing plastic pledges. 



Commenting on the Mission Possible Pledges, edie’s content editor Matt Mace said: It’s great to see so many high-profile businesses reaffirm commitments to tackling one of the biggest issues currently facing the planet.

“I sincerely hope this encourages more companies to submit new or existing targets to the Pledge Wall and provide updates on their progress against them.”

The elimination of single-use plastics, the replacement of plastic packaging with biodegradable alternatives, and consumer incentives to avoid plastic waste are among the 100+ sustainable business commitments that now appear on the Mission Possible Pledge Wall, which was launched as part of edie’s new sustainable business campaign at the end of September.

If you’d like to upload a plastics commitment to the Pledge Wall, click here.

Mission Possible Plastic Hub Pledges include:


We pledge to remove single-use plastics from its operations by 2020.”


“We pledge to achieve 100% recyclable, reusable or compostable packaging by 2025.”

Canary Wharf Group

“We commit to becoming the world’s first plastic-free commercial estate by 2020.”

Costa Coffee

“We pledge to recycle half a billion coffee cups by 2020.”

Coca-Cola European Partners

“We pledge to ensure that all our bottles contain at least 50% post-consumer recycled (PCR) plastic by 2020.”


“We pledge to make 100% of our product packaging fully recyclable by 2023 – with an interim target of 80% by 2020.”


“We pledge to use 100% recyclable and sustainable sourced packaging by 2025.” 

DHL Global Forwarding (UK) Ltd

“We pledge to set up a ban on single use plastics from all of our UK sites. This includes items such as plastic cups, cutlery and straws. Glassware, crockery and stainless steel will be used instead.”


We pledge to reduce our consumption of plastic by 50% by 2020.”


“We pledge to eliminate all types of disposable cups from in-house catering and vending services across our UK offices by the end of 2018 – replacing them with reusable cups and bottles, saving 6.5 million single-use plastic items per year.”


“We pledge to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025.”


“We pledge to remove all single-use plastic products from the IKEA range globally, and from customer and co-worker restaurants, by 2020.”

Innocent Drinks

“We vow to launch a 100% sustainable plastic bottle by 2022: 70% rPET: 30%


“We pledge to replace all single-use plastic cups in every hot drinks dispenser with compostable or paper cups, saving three million plastic cups a year, as part of ongoing efforts to reduce consumption of single-use plastics across our UK offices.”


“We pledge to reduce plastic packaging by 20% by 2022.”


“We pledge to make all MS packaging to be widely recyclable by 2022.” 


“We pledge to phase out plastic straws in all its UK and Ireland restaurants by the end of 2018.”


“We pledge to “ensure all plastic packaging is 100% recyclable or reusable by 2025.”


“We pledge to eliminate all PVC & polystyrene from Ocado Own Brand lines by Christmas 2018; all black plastic from Own Brand lines by Spring 2019; and for all new Own Brand lines to be in widely recycled primary packaging wherever possible.”

Pret A Manger

“We pledge to offer a 50p discount to all customers using a reusable coffee cup.”

Procter & Gamble

“We pledge to double the amount of recycled material used in packaging by 2020.”

Quorn Foods

“We pledge to eliminate black plastic from our supply chain. As a signatory of WRAP’s Plastic Pact we pledge to ensure that 100% of our plastic packaging is reusable, recyclable or compostable by 2025.”


“We pledge to reduce volumes of own-brand packaging by 50% by 2020 compared with 2005 levels.”


“We pledge to remove all single-use plastic in our products and operations by 2020.”

Thomas Cook

“We pledge to remove 70 million single-use plastic items – equivalent to 3,500 suitcases full – from our operations by 2020.”


“We pledge to ensure that all our plastic packaging will be designed to be fully reusable, recyclable or compostable by 2025.”

University of Leeds

“We pledge to be single-use plastic free by 2023. We will gain better understand of our plastics footprint, improve our recycling capabilities and become single-use plastic free in our catering and office spaces by 2020.”


We pledge for all own-brand packaging to be widely-recycled, reusable or home compostable by 2023.”

edie staff

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