The Waste and Resources Action Programme (WRAP) has announced the structure and details of the next round of funding being made available to help England’s LAs to communicate their recycling messages more effectively.

Running from this June to March 2008, the behavioural change local fund will make £16.1 million available for communications and awareness work, focusing on increasing participation in recycling initiatives across England.

The new fund will be divided into three categories to target different needs and priorities: core campaign elements; comprehensive and/or innovative campaigns; and intensive packages.

“Encouraging the public to participate fully in recycling services is one of the most crucial challenges if the UK is to continue to improve its recycling performance and meet government targets,” says Gareth Lloyd, WRAP’s director of communications.

Applications received by April’s deadline will be assessed over the course of this month. Authorities can expect to be advised of decisions during June and July, and funding agreements will be issued in July and August.

WRAP has produced a new good practice guide to monitoring and evaluation; the information contained therein will also be covered in a series of workshops, and authorities applying to the fund are recommended to attend one of these workshops.

WRAP will also be providing £500,000 to support community sector communication projects that increase participation in domestic recycling.

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