Harley Davidson gives used leathers an ‘easy ride’
Harley Davidson has launched its Spring Clothing Clear Out Campaign in partnership with the Salvation Army in an attempt to encourage bikers to donate their old leathers.
SATCoL, a trading arm of The Salvation Army, has supplied Harley Davidson’s 31 dealerships in the UK and Ireland jointly branded ‘re:fill’ containers which customers, staff and passers-by can drop their donations into.
When full, local collectors from SATCoL will pick up the donations and transport them to the nearest charity shop where they will either be sold or given away.
SATCoL’s containers are already in use in individual locations throughout the UK but the Harley-Davidson partnership is the first jointly branded company-wide scheme to utilise the operation.
SATCoL head of retail operations Nick Morton said: “A number of our shops already operate successful local partnerships using the re:fill containers so the next step was to roll out the scheme on a national level.
“Logistically, it was a simple case of adding the Harley-Davidson branding to the existing re:fill design and distributing new containers to the dealerships where the managers can easily assemble them, ready for use.”
“It’s very encouraging to work with companies that wish to help their customers and staff donate unwanted clothing in a responsible way – after all, textiles are the fastest growing household waste stream and can be very harmful to the environment when thrown in the bin.”
Profit from SATCoL shops is gift-aided to The Salvation Army to help fund its work in communities throughout the UK in areas including homelessness services, elderly care, professional addictions services, children and family services and help at emergency incidents such as flooding.