Hovis unveils sugarcane-based bread bag

Bread brand Hovis has announced that it has rolled out a new plant-based bread bag across its Seed Sensation range in an effort to reduce its carbon footprint.

This is the first product in Hovis’ range to be relaunched using renewable polyethylene (plant-based polyethylene). According to Hovis, the new packaging has a 75% lower product carbon footprint than its traditional bread bags made with plastic from non-renewable fossil sources.

Hovis worked with packaging firm Amcor Flexibles to develop the new bread bags.

Hovis marketing manager Richard McQuillan said: “The attention to detail from the team at Amcor Flexibles has been a key part of the smooth introduction of the new packaging format.

“We knew we had a breakthrough proposition with the new renewable PE bread bag and have been able to work closely with Amcor Flexibles to both maximise the development and ensure we gain official certification. The ‘Product Carbon Footprint’ of this product has been certified by the Carbon Trust.”

McQuillan also said that Hovis will be communicating about the “reduction in carbon footprint on pack and on our website so that our consumers understand the importance of this change for the environment”.

Liz Gyekye

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