How to solve the plastics problem: Live edie webinar takes place AT 2PM TODAY

Interface, P&G, Surfdome and the Ellen MacArthur Foundation complete an all-star line-up of circular economy experts for edie's live, interactive webinar focused on plastic packaging sustainability - taking place today (Thursday 7 December) at 2pm.

Individuals and organisations looking to solve the circular economy conundrum posed by plastic waste are urged not to miss this exclusive webinar, which takes place on Thursday 7 December (2pm-3:15pm, UK time)


Plastics represent a major circular economy conundrum for business across the world. As the Ellen MacArthur Foundation notes, “plastics are one of the most wasteful examples of our existing linear, take-make-dispose economy.”

In Britain, as much as two-thirds of all recyclable plastic packaging now ends up in landfill or being sent to incineration. For instance, we use 7.7 billion single-use plastic water bottles a year and fewer than half are recycled, meaning that 16 million bottles are binned every day in Britain. 

But the fact remains that plastics are indispensable in our modern world, with demand expected to double in the next 20 years. Clearly, a co-ordinated and collaborative response to this problem is needed, and needed fast.

This live webinar brings together retailers, manufactures and circular economy experts to discuss how we can achieve a much-needed shift in mindsets to catalyse change in this global material flow and rethink the plastics economy.

Webinar speakers:

The webinar will include a series of presentations from leading circular economy experts:

– Luke Nicholls, content director, edie (chair)

– Clémentine D’Oiron, systemic initiatives network manager, Ellen MacArthur Foundation

– Gian De Belder, principal scientist, Procter & Gamble (P&G)

– Jon Khoo, co-innovation partner, Interface

– Adam Hall, head of sustainability, Surfdome

The webinar will conclude with a live Q&A, with the audience able to submit questions for any or all of the speakers at any point during the 75-minute discussion.

Webinar discussion points:

  • Will a plastic tax solve the UK’s waste woes?
  • Working with your supply chain to enhance social sustainability
  • Managing reputational risks and creating positive brand value
  • Using global frameworks and regulations to shape ethical sustainability strategies

The webinar will take place on Thursday 7 December at 2pm-3:15pm. The session will also be made available on-demand after it has aired, for anyone who is unable to tune in live.


If you have any questions for the expert speakers about how to maximise the value of your sustainability report, please leave a comment below and we will do our best to ask them all during the Q&A section of the webinar.

edie staff

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