Jaguar Land Rover sets out community welfare strategy

Jaguar Land Rover has announced that it aims to create "opportunities for 12 million people around the world" by 2020 by creating a range of humanitarian, conservation, environmental and educational initiatives.

Under the motor manufacturer’s Environmental Innovation Strategy, the company says it will deliver positive impacts in the communities where it operates by improving health, reducing poverty and providing new opportunities for employment and education.

Jaguar Land Rover is working with ClimateCare and the London Benchmarking Group (LBG) to agree consistent measurement methodologies that will be used to accurately report the number of lives improved throughout the Jaguar Land Rover programme.

Jaguar Land Rover corporate social responsibility director, Jonathan Garrett, said: “We will collaborate with climate and development expert ClimateCare to enable us to deliver projects that will help towards our target of creating opportunities for 12 million people, specifically in developing countries and to offset emissions from our manufacturing facilities”.

According to ClimateCare, Jaguar Land Rover is supporting a region of the LifeStraw Carbon for Water project with ClimateCare and global health company Vestergaard in Kenya.

It says the project reduces carbon emissions and provides safe water to more than 700,000 people by distributing LifeStraw water filters to the entire Busia region of Kenya.

ClimateCare director, Tom Morton added: “This is the first time that one business has supported a complete geographic region of this project, and means we can better identify the positive impact Jaguar Land Rover’s support has on local communities”.

Leigh Stringer

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