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The joint venture will see the launch of a coffee packaging brigade – a network of public hubs where consumers can drop off all brands of packaging including refill and coffee bean bags, single serving sachets and jar lids.

Initially 100 recycling hubs will be set up in locations such as libraries, town halls, community centres, churches and high street shops. One of the first retailers to participate in the scheme is Booths Supermarket in Blackpool community.

According to Terracycle, most councils don’t offer recycling collections for this type of packaging waste as the mix of materials is challenging to recover from a reprocessing perspective.

All waste that goes through the brigade will be recycled into plastic products such as park benches, watering cans and waste bins.

Kenco brand manager Stephanie Okell said: “We hope local communities get behind the scheme to not only save as much coffee packaging waste from landfill.”

Maxine Perella

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