Edie's new improved consultancy survey - what's changed?
Our annual consultancy survey has been a valuable resource for a number of years but it has received a major revamp for 2009 to improve accuracy and integrity yet further and make it even more relevant to our users.The survey still seeks to gather intelligence from within the consultancies themselves and gauge opinion in the marketplace, assessing who the potential clients think the strong players are and where they are likely to need the services of consultants in the future.
But for the first time this year, we commissioned an independent market research company to quiz over 400 consultants' clients about their needs, views, loyalties, preferences and, crucially, who they considered thought leaders and who was ahead of the curve.
It is the findings of these phone interviews that provide the data for the What the customers said sections of the survey results.
As well as providing more in depth, clear information, this process does away with nagging doubts about the reliability of figures based on a purely online survey that was open to anyone with an authentic-looking email address.
It also prevents consultants directly canvassing votes from their clients.
We hope you find the new, authoritative survey both helpful and informative.