McVitie’s unveils ‘Wrappers to Riches’ recycling competition

Recycling specialist TerraCycle and McVitie's have launched a new recycling fundraising competition which encourages people across the UK to collect and send in waste biscuit wrappers, otherwise destined for landfill, to be recycled into new products.

The Wrappers To Riches Collection Contest offers £500 worth of charity prizes to the collectors who can save the most waste biscuit wrappers from UK landfill.

According to both companies, the McVitie’s Biscuit Wrapper Brigade allows schools, organsations, or individuals to save biscuit wrappers from ending up in UK landfills.

At the end of the competition, the twenty top collectors will win contributions of £125, £75, £25, or £10 to their chosen school, charity or non-profit organisation. In addition the Grand Prize winning location and First Runner Up will also receive a McVitie’s goodie bag full of biscuits.

As well as working towards becoming the Wrapper to Riches Collection Contest Champions each participant in the McVitie’s Biscuit Wrapper Brigade earns four TerraCycle points (normally two) for the weight of each biscuit wrapper of any brand sent in for recycling during the contest dates.  Each point can be redeemed for a one pence contribution for the school, charity or non-profit organisation of the sender’s choice. 

The contest runs from today (Monday 3 February) to Wednesday 30 April.

Liz Gyekye

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