Just as Kofi Annan, ex-Secretary General of the United Nations and leader of the tck, tck,tck campaign, recently wrote to 100 global leaders, including Gordon Brown, to ask them to join the campaign for an ambitious global climate deal, so the UK’s ministers have approached British leaders in industry and the media.

With just under 80 days to go before crunch climate change talks in Copenhagen, British Cabinet Ministers Ed Miliband, Lord Mandelson and Ben Bradshaw have pledged their support to the campaign and asked other to follow suit.

The campaign acts almost like a benign chain letter, with a letter from the ministers asking business and media leaders to write to their own ‘top 100’ telling them why they personally believe in tackling climate change, send them a badge and ask them to pass on the message to their own ‘top 100’.

Ed Miliband, Climate and Energy Secretary, said: “Governments have to show leadership to get the deal we need at Copenhagen.

“But we also need all parts of society to show it matters to them. I welcome the tck, tck, tck campaign. With all to play for, the campaign can help ramp up global pressure for the best possible climate deal in Copenhagen.

“I’ll be pushing at every opportunity over the coming 80 days to get a deal, but we need leaders from across the UK to lend their support too. It’s in everyone’s interests to back a deal to help make Britain a centre for green and low carbon jobs, and make our communities and homes greener.”

Peter Mandelson, Business Secretary, said: “Britain’s world-class businesses are global leaders in low carbon manufacturing. The tck tck tck campaign is an excellent catalyst for galvanising support from the sector and leading the way towards a low carbon economy.”

Sam Bond

Action inspires action. Stay ahead of the curve with sustainability and energy newsletters from edie