All edie's Plastics Hub news
All stories powered by Mission Possible, edie's Plastics Hub is dedicated to the people, projects and initiatives that are solving the plastics problem.
Sustainable Business Covered podcast: The Plastic-Free July special
For episode 89 of the Sustainable Business Covered podcast, edie has assembled expert speakers for exclusive discussions on how plastics action is progressing throughout the Covid-19 crisis.
Signify commits to plastic-free packaging by 2021
Lighting systems firm Signify has committed to becoming plastic-free for all consumer packaging by 2021, in a move that is also expected to reduce emissions for the business.
Andrex to use 30% recycled content in plastic packaging
British toiletries brand Andrex has confirmed that its packaging will consist of 30% recycled plastic content, as it pushes forward with an ambition to reach at least 50% recycled plastic content by 2023.
World's first plastic-free PPE equipment launched to combat coronavirus pandemic
The world's first plastic-free PPE protective equipment has been launched today by campaign group A Plastic Planet, in a bid to assist the fight against coronavirus without harming the natural environment.
Today at 1pm: Circular Economy online event featuring Hubbub, Amcor and Canary Wharf Group
Sustainability professionals and circular economy experts from a range of organisations and businesses across the value chain are set to appear on edie's Circular Economy online event, taking place on Thursday 21 May.
#SustyTalk: Amcor's David Clark on strengthening the circular economy during lockdown
edie's #SustyTalk interview series continues with packaging firm Amcor's vice president for sustainability David Clark discussing the role of the circular economy as part of a green economic response to the coronavirus pandemic.
Viridor signs agreement on UK plastics chemical recycling initiative
Waste management firm Viridor has agreed a Memorandum of Understanding (MoU) with chemical recycling company Plastic Energy to explore a system that treats non-recycled plastic waste using low-carbon electricity to create recycled plastic feedstocks.
Pernod Ricard moves single-use plastics phase-out forward to 2021
Beverage giant Pernod Ricard has moved a target to end the use of single-use plastic point-of-sale (POS) items forward four years, pledging to reach the ambition by 2021.
Superdrug ditches plastic from own-brand tampons
Superdrug has announced that it has removed plastics from its own-brand tampons and launched a new range of menstrual products made from organic and sustainably certified materials.
Dunkin' switches to plastic-free cups and plans to double number of green restaurants
US coffeehouse Dunkin' has confirmed that it has completed the replacement of all polystyrene foam cups to paper alternatives while also committing to double the number of energy efficient restaurants it owns in the next five years.
Scientists report huge upswing in efficiency for enzyme-based plastic recycling solution
A breakthrough recycling method that using a novel enzyme to breakdown plastics and is backed by a consortium of global businesses including Lucozade Ribena Suntory and PepsiCo is a step closer to commercialisation following improvements to the breakdown process.
Coronavirus and plastics: Are we headed back towards single-use?
As the global economy struggles with the pressures of Covid-19, some industry groups are using the need for more protective equipment as a means to lobby for the removal of charges and bans on single-use plastics. edie explores why that cannot be allowed to happen.
'Burnt and dumped': Coca-Cola, Pepsi, Unilever and Nestlé plastics waste fuelling climate change
Four of the world's largest users of plastic packaging - Coca-Cola, PepsiCo, Unilever and Nestlé - are responsible for half a million tonnes of plastic pollution that are burnt or dumped each year in six developing countries, creating emissions equivalent to adding two million cars onto roads.
Mondelez signs up to UK Plastics Pact and Ellen MacArthur Foundation's Global Commitment
Global chocolate producer Mondelēz International, which owns brands including Cadbury and Dairy Milk has signed up to two major initiatives to tackle plastics waste in the UK and globally.
Patagonia and Surfdome trial removal of plastic polybags for clothes
Online sports retailer Surfdome has partnered with outdoor clothing firm Patagonia to trial the removal of plastic polybags from clothes orders in a way that doesn't impact product quality or generate an increase in lifecycle carbon emissions.
Wales unveils plans to ban single-use plastics from 2021
The Welsh Government will bring "restrictions" around certain single-use plastic items, including straws and cotton buds, into effect in the first half of 2021.
McDonald's to ditch plastic Happy Meal toys
McDonald's UK and Ireland will remove plastic toys from its Happy Meals in 2021, after customers campaigned for plastic-free alternatives.
Aldi boss: We'll delist brands that don't act on plastics packaging
Aldi UK's chief executive Giles Hurley has written to suppliers of third-party brands, warning that they will be delisted unless they align with the supermarket's 2025 plastics packaging commitments.
Iceland slashes plastics packaging by almost one-third in two years
Iceland has posted an update to its commitment to remove all plastics from own-label product packaging by 2023, revealing that it now uses 29% less plastics in these applications than it did in 2018.
Starbucks trials compostable paper cups, places ban on reusables due to coronavirus
Starbucks has announced it will trial the use of recyclable and compostable paper cups in the UK, but has placed a ban on customers using personal re-usable cups due to concerns over the coronavirus.
Lifecycle approach required: Government's plastics policies could triple UK packaging emissions
The UK Government's ban on unnecessary single-use plastics could inadvertently triple the carbon emissions associated with packaging, unless policies are introduced to prioritise an "overall need to use less material" and to improve the energy efficiency associated with material production and recycling.
In numbers: The public's attitudes to plastics recycling and plastic-free packaging
As WRAP launches a new public awareness campaign on the recyclability and reusability of plastic packaging, edie explores the key behavioural barriers hampering a potentially circular economy for the material.
Plastic Leak Project launched to measure plastic pollution across corporate value chains
A new science-based metric has been produced by a range of public, private and scientific stakeholders that will enable businesses to conduct plastic leakage assessments to identify hotspot areas to combat the amount of plastic seeping into the natural environment.
Just Eat trials plastic-free takeaway boxes lined with seaweed
Just Eat will trial compostable takeaway boxes lined with seaweed at select London restaurants, a move which will prevent around 3,600 plastic boxes from entering the waste stream.
Lidl to use 'ocean-bound' plastics in seafood packaging
Lidl will begin incorporating "ocean-bound" plastics in packaging used to house 13 of its seafood lines next month, in what it claims is a first for a UK supermarket.
Arsenal saves half a million single-use plastic cups from landfill
Friends of the Earth has called on sporting venues across the UK to promote reusable cup use, after Arsenal FC revealed that a scheme introduced at the Emirates Stadium has prevented more than half a million single-use plastic cups from being discarded.
P&G signs deal for 200 million bottles' worth of recycled plastic
Procter & Gamble (P&G) has signed a deal to source 200 million bottles' worth of recycled plastic over the next five years, as it strives to halve the amount of virgin plastics it uses by 2030.
Lego to ditch virgin fossil plastics by 2030
Lego has vowed to eliminate virgin fossil-based plastics from its products within a decade, by investing heavily in recycled and bio-based materials.
Iceland trials swathes of plastic-free packaging for fruit and veg
Iceland is set to trial plastic-free and low-plastic packaging across 38 of its fruit and vegetable lines, in a step towards its ambition for all own-brand lines to be free from single-use plastics by 2023.
From measurement to action: Five best-practice lessons on going plastic-free
Having taken place on 16 January, edie's Plastic-Free Power Hour webinar included a collection of best-practice examples of sector-leading organisations taking control of their plastics-use - and delivering real organisational change. Here, we reflect on the key takeaways from the session.
Seven top tips for driving behaviour change in the fight against single-use plastics
Changing behaviours is widely regarded as one of the most important, yet difficult, pieces of the plastics puzzle. Here, edie rounds up seven top tips for delivering a plastics strategy that engages all key stakeholders and delivers lasting impacts in the wake of the 'Blue planet 2 effect'.
Glasgow to phase-out single-use plastics within two years
Glasgow City Council has approved new measured to reduce plastic use across the local area, headlined by a commitment to phase-out single-use items by 2022.
Fishing for Plastic: Asda helps seafood suppliers collect ocean plastic pollution
Asda has unveiled plans to equip all of its seafood suppliers' boats with equipment that will enable workers to collect plastic pollution while bringing in the catch.
Tesco teams up with Heinz to scrap plastic packaging on tin multipacks
Tesco has announced plans to scrap all tin multipacks housed in plastic shrinkwrap, in a move that will mitigate the use of 67 million pieces of plastic annually.
Accor and AB InBev vow to phase-out single-use plastics
Global hotelier Accor has committed to remove all single-use plastics from guest-facing operations by 2022, in the same week that brewer AB InBev's Brazilian subsidiary pledged to end plastic pollution from its packaging by 2025.
Bold targets and lifecycle assessments: Experts outline key drivers to combat single-use plastics
Sustainability experts from Sky, Surfdome and Nestlé have outlined how bold aspirations that target problematic plastics through the broader view of climate change can help spur the private sector towards a circular economy.
Businesses not examining carbon impact of plastics alternatives, edie survey finds
An edie survey of almost 300 sustainability and resource professionals has found that almost 50% of businesses haven't examined the carbon impact of single-use plastics alternatives, amidst growing calls for businesses to intertwine actions on plastics and climate change.
Inside Lucozade Ribena Suntory's plastics strategy
EXCLUSIVE: As its parent company strives to eliminate virgin fossil-fuel-based plastics from its packaging portfolio across Europe by 2030, Lucozade Ribena Suntory (LRS) has provided edie with an exclusive, deeper dive into its plastics strategy.
Sustainable Business Covered podcast: edie and Nestlé's plastics deep dive
The Sustainable Business Covered podcast returns for 2020, with edie bringing you exclusive interviews with Sky, Tideway, the University of Leeds and episode sponsors Nestlé for an episode dedicated to tackling single-use plastics.
Available on-demand: Watch all three sessions of edie's single-use plastics online event
Sustainability experts from Sky, Nestlé, Eurostar, Canary Wharf Group and Surfdome all discussed the role of businesses in collaborating, innovating and actuate to eliminate single-use plastics, as part of an online event that is now available to watch on-demand.
Inside Henkel's plastics packaging strategy
EXCLUSIVE: Henkel's international director of packaging technology Thorsten Leopold has outlined how and why the company developed its three-pronged plastics strategy, and how the framework's targets have helped the multinational take plastic action "beyond its own four walls".
Asda to pilot packaging-free, refillable versions of popular groceries
Asda will begin trialling packaging-free, refillable versions of some of its most popular products in May, the supermarket has confirmed today (16 January).
Nestlé commits £1.6bn to food-grade recycled plastics, pledges to cut virgin plastics use by a third
Food and beverage giant Nestlé has committed £1.59bn to source food-grade recycled plastics to be used in its packaging, alongside a pledge to cut the amount of virgin plastics it sources by a third.
Report: One in five UK businesses not motivated by environmental impact of plastics
Keep Britain Tidy and Brita UK have called on UK businesses to explore behaviour change and staff engagement initiatives to accelerate action on single-use plastics, after their survey found that 20% of businesses are 'not at all' motivated by the environmental impacts of the plastics they use.
edie launches best-practice guide for businesses tackling single-use plastics
edie has launched a new report, sponsored by Nestlé, that outlines the steps businesses can and should take to identify, reduce, replace and eliminate single-use plastics from their operations, supply chains and products and services.
Single-use plastics: The 2020 roadmap for sustainable business
It’s been one of the biggest sustainable business issues of the past decade: tackling the scourge of single-use plastics. In 2018-19, the so-called “Attenborough effect” gave this issue the mainstream attention it deserved, and thousands of businesses duly began to ramp up their efforts to eliminate single- use plastics from their operations and the supply chain.
A Plastic Planet: It's time for activism on climate change and plastics to collide
EXCLUSIVE: The surge in climate activism in recent months has not served to stop the so-called "war-on-plastics", but to lay the foundations for holistic action on both issues by businesses and the public alike, activist and entrepreneur Sian Sutherland has argued.
Colgate launches recyclable plastic toothpaste tube
Colgate Palmolive has launched a new vegan-friendly toothpaste range packaged in a first-of-its-kind recyclable plastic tube, with the technology set to be shared with competitor brands.
Naked products and take-back schemes: How are businesses designing their way out of single-use plastics?
To mark edie's Plastics Week of content dedicated to helping businesses design their way out of single-use plastics, this round-up features the innovative ways that business giants have started to turn the tide on plastics waste.
Pragmatism and pouch recycling: How Little Freddie is navigating the war on plastics as a challenger brand
EXCLUSIVE: With action on plastics packaging from governments and big businesses proving too slow for the public's liking, there is an opportunity for challenger brands to act more rapidly.
Plastics packaging phase-outs leading to environmental consequences, report warns
A new report from the Green Alliance has shown the companies are under "considerable and justified pressure" to move away from single-use plastics, often at the expense of carbon impacts and recyclability of alternative materials.
Plastics Week: edie launches content campaign to help business eliminate single-use plastics
Running from 13-17 January, edie's Mission Possible Plastics Week includes exclusive interviews, podcasts, reports, webinars and in-depth feature articles – all dedicated to turning the tide on single-use plastics.
Single-use plastics: Two weeks left to register for free online event
Registration is now open for an afternoon of live, interactive webinar presentations and discussions from companies such as Eurostar, Nestlé and Sky on Thursday 16 January - all dedicated to helping businesses collaborate, innovate and actuate to eliminate single-use plastics.
Mars and Nestle spearhead chemicals recycling scheme for plastics
Mars and Nestlé have teamed up with packaging solutions firm Citeo, energy giant Total and recycling technology provider Recycling Technologies to develop an industrial chemical recycling process for plastic packaging in France.
Food-to-go giants support Dubai Airport's ban on single-use plastics
A string of big-name food-to-go brands including McDonalds, Costa Coffee and Pret A Manger have unveiled plastic-free offerings to be piloted at Dubai Airport next month, as part of the airport's commitment to eliminate single-use plastics.
Whitbread to remove 'unnecessary' single-use plastics from premises by 2025
Hospitality firm Whitbread has pledged to rid all 800 of its UK hotels and restaurants of unnecessary single-use plastics by 2025, and has called on other UK firms to do the same.
Coca-Cola to replace plastic shrink wrap with paper packaging across Europe
Coca-Cola and its European bottling partners will remove shrink wrap from its can multipacks, to be replaced with a €15m (£12.8m) investment into a paper-based packaging solution by the end of 2021.
Progress over perfection: Can McDonald's design its way out of single-use plastics?
McDonald's vice president of global sustainability Keith Kenny has claimed that the consumer-facing business needs to couple lifecycle analysis of its packaging with consumer demands in order to phase-out plastics in a secure way and without impacting customer experience.
McDonald's ditches plastic McFlurry and drinks lids across Europe
McDonald's has announced a range of new trials and pilots to remove single-use plastics and improve recyclability, including the removal of plastic McFlurry lids across Europe, the introduction of renewable fibre lids in France and a toy take-back scheme in the UK.
High-street chains sign up to refill pilot to reduce single-use plastic packaging
A host of high-street food and drink retailers, including LEON, Asda, Waitrose and Costa have joined a new pilot offering refillable options for commodities such as water, coffee, groceries and toiletries, in a bid to cut down on the amount of single-use plastic purchased by consumers.
Just Eat and Unilever brand Hellmann's to reduce plastics through seaweed sachet trials
Just Eat has partnered with Unilever brand Hellmann's to trial sauce sachets made of seaweed in an attempt to reduce single-use plastics.
Tesco to remove one billion plastic pieces from products by end of 2020
Tesco will remove one billion pieces of plastic from products sold in UK stores, including ready meal trays, straws from drinks cartons and packaging for clothing and greeting cards, by the end of 2020.
Redesign, collaborate and collect: Inside Coca-Cola European Partner's plastics strategy
EXCLUSIVE: Coca-Cola European Partners' (CCEP) vice president of sustainability, Joe Franses, looks across the company's four-pillar sustainable packaging roadmap to outline how collection, redesign and removal can ensure that all its packaging is collected and reused.
P&G to more than double recycled plastic content for home cleaning brands in Europe
Procter & Gamble (P&G) has announced it will more than double the amount of recycled plastic used in its packaging for domestic cleaning brands such as Fairy and Flash in Europe by 2020.
Business giants making 'promising' progress in tackling plastic waste
Over the last 12 months, some of the world's biggest businesses have made "promising" progress in efforts to eliminate single-use plastics and transition to a circular economy, according to a new report which revealed that pledges to increase recycled plastic in packaging have grown five-fold.
SC Johnson to improve recycling infrastructure in developing nation to combat ocean plastics
SC Johnson has partnered with economic development firm Plastic Bank to upscale access to recycling infrastructure in developing regions and leverage blockchain technology to stop plastic waste from entering into oceans while improving economic and social outlooks for communities.
Paper Bottle Community: Is this the beginning of the end for the single-use plastic bottle?
EXCLUSIVE: Following the launch of Carlsberg's paper bottle prototypes, edie explores how Coca-Cola, The Absolut Company and L'Oréal are joining the brewer to scale-up paper-based solutions that replace or rival single-use plastic bottles.
Lego launches reuse platform for old plastic bricks
The Lego Group has announced the launch of a pilot programme that will see the company partner with recycling charity Give Back Box to enable consumers to donate old lego bricks to be redistributed to children's non-profits in the US.
Unilever to halve use of virgin plastic and collect more plastic packaging than it sells by 2025
Unilever has announced it will halve its use of virgin plastic by 2025 by reducing plastic packaging by more than 100,000 tonnes, increasing the amount of recycled plastics it uses and collecting and processing more plastic packaging than it sells.
Coca-Cola unveils drinks bottle made from recycled ocean plastics
Coca-Cola has unveiled sample bottles consisting of 25% recycled marine plastics, as the company ramps up efforts to improve the recyclability and collection of its products in Western Europe.
SC Johnson on track to make all plastic packaging closed-loop by 2025
US-based consumer goods firm SC Johnson's latest sustainability report has revealed the company is on target to meet its 2025 targets for plastic and recycling, Ellen MacArthur Foundation's New Plastics Economy, with 94% of the firm's plastic packaging now recycle, reusable or compostable.
Coca-Cola to replace plastic shrink wrap across can multipacks sold in Great Britain
Europe's largest independent Coca-Cola bottler has announced it will end the use of shrink-wrapped plastics across all can multipacks it sells in Great Britain, in a move that will replace plastic used on 30 million packs annually with sustainably sourced cardboard.
PepsiCo's latest packaging commitment targets 35% reduction in plastic use by 2025
Global beverage firm PepsiCo has announced plans to reduce the use of virgin plastic across its portfolio by 35% by 2025, which will eliminate around 2.5 million metric tonnes of the material from circulation.
Marriott International expands phase-out of single-use toiletry bottles
Hotelier Marriott International has announced the expansion of an initiative to replace single-use toiletry bottles with large pump-topped alternatives, in a move that could prevent more than 500 million plastic items being discarded.
Aldi to replace plastic sleeves on tinned tuna multipacks
Aldi has announced it will remove all plastic packaging on its multipacks of tinned tuna, which could save more than 11 tonnes of plastic annually if rolled out nationwide.
Sainsbury’s to accept glass in deposit return trials for bottles
Sainsbury’s has revealed that it will trial a reverse vending machine in England that will accept both glass and plastic bottles.
Hasbro to 'eliminate' plastics from new product packaging by 2022
US toy firm Hasbro has set a two-year window to phase out virtually all plastic from product packaging for new products, with a deadline set for the end of 2022.
Edible drinks bottles backed by Government funding
Oohos, the edible, plastic-free packaging capsules trialled by companies such as Lucozade Ribena Suntory, have received more than £300,000 in Government funding that will help boost daily manufacturing outputs.
Iceland to trial UK's first major plastic-bag-free store
Frozen food retailer Iceland is trailing the removal of all plastic bags from one of its stores, replacing them altogether with "extra-strong" paper bags.
Inside Kimberly-Clark's plastics packaging strategy
EXCLUSIVE: Kimberly-Clark's global sustainability lead for products and packaging Daniel Locke has outlined how the company is "revamping" its resource management ambitions as consumer pressure for plastic packaging reductions mounts.
Unilever: Innovation is the 'cornerstone' to plastics reduction
EXCLUSIVE: Product and systems innovations will be a "key cornerstone" in meeting Unilever's five-point plastics reduction strategy, which champions behaviour change and total phase-outs where possible alongside incremental reductions.
Survey: Almost half of UK SMEs failing to act on single-use plastics
A major survey of more than 1,000 UK small and medium-sized businesses (SMEs) has found while the majority of businesses understand the importance of reducing single-use plastics, 40% are yet to carry out basic measures to reduce plastic waste.
Aldi to remove plastic packaging from toilet roll packs
Aldi could save more than 900 tonnes of plastic each year, after announcing trials to remove plastic packaging from toilet roll packs at 174 stores across the UK.
Fujitsu to phase out plastic cups, straws, bottles and bags
Multinational IT equipment and services giant Fujitsu has unveiled a sweeping new set of plastics reduction pledges, covering bags, drinks bottles, cups, straws and other packaging.
Keurig Dr Pepper sets sweeping new plastics packaging targets
US-based food and beverage giant Keurig Dr Pepper has committed to making 100% of its plastic packaging recyclable or compostable by 2025, as part of a new corporate responsibility strategy.
The Big Business Plastics Debate (Part One): Are we throwing the baby out with the bathwater?
Over two days at edie Live 2019, sustainability and resource efficiency experts from across the country gathered for the Big Plastics Debate - a live, on-stage panel discussion about the drivers, challenges and opportunities behind eliminating single-use plastics. Here, we summarise the first part of what was a highly provocative discussion.
One year on: How has WRAP's UK Plastics Pact changed corporate approaches to single-use plastic?
Last April, a coalition of 42 businesses jointly committed to make unnecessary single-use plastic packaging "a thing of the past". Here, edie rounds up the impact that this commitment, made as part of WRAP's Plastic Pact, has had on resource management.
Insight, inspiration and innovation continue into final day of edie Live 2019
Members of the UK's sustainability and energy management communities have descended upon the NEC in their thousands, with sessions at full capacity throughout the first day of edie Live 2019 and the action now set continue into the second and final day (22 May).
edie Live 2019: Green ambitions to be turned into ACTION as show doors open
Thousands of energy, CSR sustainability professionals are descending upon the NEC Birmingham today (21 May) as edie Live 2019 officially opens its doors - and there's still time to register for a free two-day pass to the conference.
Bioreefs and plastic-free periods: Waitrose announces winners of £1m plastic challenge
A "bioreef" of mussels, an initiative that tackles ghost fishing gear and a behaviour change campaign that reduces plastic pollution from period products are among the winners of Waitrose & Partners' £1m plastic pollution innovation challenge.
Inside P&G's plastics packaging strategy
EXCLUSIVE: Procter & Gamble's principal scientist and packaging technologist, Gian De Belder, has outlined the company's five-pillar approach to improving the recyclability of its packaging through science-based studies and "Holy Grail" collaborative projects.
edie's Mission Possible campaign evolves with launch of dedicated Plastics Hub microsite
edie's Plastics Hub a content-driven campaign that will support sustainability and resource efficiency professionals on our collective mission to eliminate single-use plastics - has a new home on the Mission Possible microsite.
TerraCycle: Recycling alone won't tackle 'root cause' of plastics waste crisis
EXCLUSIVE: Despite creating a business model built on offerings of recycling solutions to solving the world's plastic pollution crisis, TerraCycle's general manager for Europe claims it will only ever form part of any closed-loop system.
Asda removes 6,500 tonnes of plastic from own-brand packaging
UK supermarket Asda has removed 6,500 tonnes of plastic from its own brand packaging over the last 12 months, the equivalent weight of around 600 million empty plastic bottles.
Turning ambition into action: edie Live returns for 2019 with host of new features
Collaborative workshops, a dedicated Plastics Hub and a Future Systems Hackathon are just some of the exciting new features that will be available edie Live 2019 as the UK's largest sustainability and energy exhibition returns to the NEC Birmingham on 21-22 May.
Eurostar turns to phase-outs and recycled content to lower plastics footprint
High-speed rail service Eurostar will phase-out plastic water bottles from its business lounges during 2019, in a move that will reduce the organisation's plastics footprint by more than 100,000 bottles annually.
Shell's green energy plan and edie's Plastics Hub: The sustainability success stories of January 2019
As the first month of 2019 comes to a close, edie rounds up some of the most-read sustainability stories and standout pieces of content from the past 31 days - from Shell's decision to boost its investment in low-carbon technologies, to the launch of edie's own Mission Possible Plastics Hub.
Business models for UK fashion industry unsustainable, MPs warn
The Environmental Audit Committee (EAC) has today (31 January) criticised major fashion retailers, including Sports Direct, Amazon and Missguided, for "failing to take action" to protect workers and promote environmental sustainability.
In numbers: The global extent of marine plastic pollution
New research into the extent of the world's plastics pollution problem, which lays bare the environmental consequences of plastic waste entering oceans and waterways, has just been published. Here, edie rounds up the key facts and figures.
Thinkathons and Hackathons: How new ways of thinking could solve the plastics problem
With awareness of plastic pollution at an all-time high, the onus is now on corporates to harness young and creative minds in innovative ways to solve the issue. Could 'Hackathons' and 'Thinkathons' hold the key?