ENDS recycling survey paper thin
Long revered for the accuracy and integrity of its reporting, ENDS magazine has published claims regarding its own environmental performance which could be seen as greenwash.This January's issue reports on a survey of magazine publishing companies' use of recycled paper.
"Just one company has set firm targets to increase its use of recycled paper," it reports.
"Only Haymarket Publishing - producer of the ENDS Report - has a group-wide target. It wants a fifth of all the paper used in its magazines to come from recovered feedstock within five years. Other publishers contacted by ENDS had no policies for using recycled paper".
edie contacted the ENDS editor, Nick Schoon, to point out that the report inaccurately portrays Haymarket as leading the way on recycled paper, while its efforts are actually fairly limited.
Haymarket currently uses just 5% recycled paper, while edie's publisher Faversham House, for example, uses recycled paper for 11 of its 13 magazines (and soon will do for the other two).
Schoon refuses to acknowledge the report is misleading, claiming it refers only to "major magazine publishers".
In fact, the survey covers only eight of the 400+ publishing companies in the UK, including Haymarket.