Actor Art Malik to launch Pakistan flood appeal
An appeal to help victims of Pakistan's worst floods for more than 80 years is being launched on radio and TV today (August 5).
True Lies star Art Malik will front the appeal by the Disasters Emergency Committee (DEC) on ITV with broadcaster John McCarthy presenting the BBC appeal.
Mr Malik said "This is such an awful tragedy and my thoughts go out to the millions of people affected.
"Please give generously to the DEC website so aid agencies can provide the much needed essentials to help the people of Pakistan get back on their feet."
People across Pakistan are struggling to cope with floods that have so far killed at least 1,400 and affected about three million people.
The monsoon floods intensified on Saturday hitting the north- western province of Khyber Pakhtoonkhwa the hardest.
DEC believes millions have lost homes or livelihoods, while waters have washed away thousands of acres of crops, government buildings, businesses, schools, bridges and railway tracks.
DEC chief executive, Brendan Gormley, said: "These floods have destroyed the lives of thousands of families, washing away entire villages and leaving millions of survivors suffering with little food or shelter.
"With more heavy rain predicted, it is clear the situation is at tipping point and the speed of our response is vital.
"DEC member agencies and their partners are responding but with roads and bridges damaged the challenges we face are considerable. We urgently need the public's help to save more lives."
To donate £5 text the word GIVE to 70707, a standard network rate charge will apply.